How This Company MASSIVELY Scaled Video Engagement
Science & Technology
Introduction
In the competitive landscape of home appliances, BSH, the largest manufacturer in Europe, faced a significant challenge: effectively training and engaging their vast workforce of 60,000 employees. With traditional methods like text-based training sessions proving ineffective and the costs of video production becoming prohibitive, the Learning & Development (L&D) team at BSH knew they needed an innovative solution.
They turned to Synthesia, an AI video platform, to revamp their existing training content. This transformation process involved a straightforward approach: the L&D team crafted concise scripts directly within the Synthesia platform. They then selected from a catalog of 160 avatars and seamlessly integrated relevant screen recordings and media. The result? High-quality, engaging bite-sized videos ready for dissemination within the organization.
The impact of this shift was striking. By leveraging AI-generated videos, BSH achieved a remarkable 30% increase in employee engagement with their e-learning material. This translated to over 30,000 views of their web-based training programs. Moreover, when comparing the costs associated with traditional video creation to those incurred with Synthesia, BSH realized savings exceeding 70%.
The modern approach to employee training at BSH not only streamlined their learning process but also significantly boosted engagement levels. By adopting AI video technology, BSH not only enhanced their training effectiveness but also set a compelling example for other organizations looking to innovate in the realm of employee education.
If your organization is seeking similar impressive results, consider starting with Synthesia today and transform the way you communicate and educate your workforce.
Keywords
- BSH
- Employee Engagement
- E-learning
- AI Video
- Synthesia
- Cost Savings
- Training Material
- Workforce Communication
FAQ
Q: What is BSH?
A: BSH is the largest manufacturer of home appliances in Europe, employing around 60,000 individuals.
Q: How did BSH improve employee engagement?
A: BSH improved engagement by using Synthesia to create AI-generated videos from existing training materials, resulting in a 30% increase in engagement.
Q: What were the cost savings realized by using Synthesia?
A: BSH experienced over 70% cost savings by utilizing AI video production compared to traditional video creation methods.
Q: How does the video creation process work with Synthesia?
A: The process involves crafting concise scripts, selecting avatars, and integrating relevant media, allowing for quick generation of engaging videos.
Q: How many views did BSH’s e-learning content receive?
A: BSH's web-based training programs garnered over 30,000 views after the implementation of AI video content.