How TikTok Algorithm works in 2024 (FULLY EXPLAINED)

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Introduction

Introduction

Understanding TikTok's algorithm is crucial for anyone looking to create high-quality, high-performing videos. This comprehensive guide covers everything from visual and verbal hooks to using niche-specific hashtags and optimizing videos for better reach and engagement.

The Essentials

To thrive on TikTok, one must grasp several essential elements:

Attention Span

  • Visual and Verbal Hooks: The average TikTok user's attention span is between one to two seconds. Make your first two to three words impactful.
  • Posting Consistently: Aim to post consistently, ideally one to five videos per day. Initially, it may take more time as you get used to filming and editing, but it becomes easier with practice.

Hashtags and SEO

  • Niche-Specific Hashtags: Avoid using generic hashtags like #fyb and #viral. Use specific hashtags that target your desired audience.
  • SEO Optimization: Your captions, text in the video, and any other forms of text should help TikTok understand the target audience.
  • Timing: You can post at any time except late at night to maximize engagement.

Incorporate trending sounds and music in your videos. Sometimes, videos without spoken words but with trending music can go viral.

Initial Algorithmic Distribution

TikTok starts with intelligent distribution, using your hashtags and captions to show your video to a specific group. If your video does well, it moves on to larger, more diverse groups until it potentially goes viral.

Data Metrics and Stages

  • Initial Stages (0-200 views): TikTok tests your video within a small audience. If it performs well, it will broaden its reach.
  • Middle Stages (200-800,000 views): TikTok takes into account likes, shares, comments, and watch time.
  • Viral Stage (800,000+ views): Your content is shown broadly without the reliance on hashtags.

Feedback Data

Your video's performance is continuously assessed based on likes, shares, comments, and saves. If you don't get good metrics, the algorithm will not push your content further.

Viral Checklist

Use this checklist to ensure your video has viral potential:

  1. Hook: Will someone stop and look?
  2. Watch Time: Will someone spend a long time looking at this?
  3. Shares: Will someone share it with a friend?
  4. Comments: Will someone comment on it?
  5. Payoff: Will they feel satisfied they consumed this?
  6. Follow: Will they want to follow for more?
  7. Monetization: Will you want to buy the product?

Troubleshooting

  • No Views: Improve your hooks.
  • No Likes: Improve your topic relevance.
  • No Comments: Work on engaging delivery.
  • No Shares: Make it more relatable.
  • No Saves: Add value to make it worth saving.
  • No Sales: Enhance the product's wow effect and urgency.

Analyzing successful videos can offer insights into improving your content.

Keywords

Keywords: TikTok Algorithm, Visual Hooks, Verbal Hooks, Consistent Posting, Niche-Specific Hashtags, SEO Optimization, Trending Sounds, Initial Distribution, Data Metrics, Feedback Data, Viral Checklist, Troubleshooting.

FAQ

Q1: What should be the first words of my TikTok video? A1: Your first two to three words should be impactful to grab attention immediately.

Q2: How many videos should I post daily? A2: Aim for one to five videos per day. Consistency is key.

Q3: What hashtags should I use? A3: Use niche-specific hashtags relevant to your target audience. Avoid generic ones like #fyb or #viral.

Q4: When is the best time to post? A4: You can post anytime except late at night to maximize engagement.

Q5: What happens after my video gets 200 views? A5: If it performs well based on likes, shares, comments, and watch time, it will be shown to larger and more diverse groups.

Q6: What if my video gets zero views? A6: This indicates that TikTok doesn't trust your account. Check for violations or consider warming up your account.

Q7: Why did my video stop gaining views after 50,000? A7: It entered a new pool of videos with the same view count. TikTok evaluates which videos are performing better to push further.

By understanding these elements, you can better navigate TikTok’s algorithm and create content that resonates with your target audience, driving higher engagement and potential virality.