how to ACTUALLY go viral and monetise on TikTok in 2024...

Introduction

In today's digital landscape, TikTok has emerged as one of the most powerful platforms for content creators and businesses alike. The ability to reach a massive audience organically and monetise your content makes it essential to understand the algorithm and the strategies for consistent virality. In this article, I will share my expertise gained from running a content agency for over two years and successfully growing multiple accounts to substantial followings. Below, I will outline the secrets to going viral and monetising your TikTok content in 2024.

Understanding the TikTok Algorithm

TikTok is unique in how it tests new content. Whenever you post a video, it is shown to a group of 200-1,000 people to assess its performance. If it meets TikTok's engagement metrics—such as views, likes, comments, shares, and average watch time—it is pushed to a larger audience. Typically, a good average watch time to aim for is between 10 and 20 seconds, with a 7% to 15% completion rate being ideal.

The algorithm prioritises watch time because TikTok's goal is to keep users on the app as long as possible; hence, videos that engage users will spread more widely.

Crafting Your Content: The First 10 Seconds Matter

The first 10 seconds of your video are crucial to hook viewers. Employ a combination of:

1. Visual Hooks: Utilize movements or interesting visuals that grab attention.
2. Verbal Hooks: Start your video with a compelling statement or question that intrigues viewers.
3. Title Hooks: Use a captivating title at the beginning of your video to provide instant context.

Checklist for Every Video

• Captions: Use clean, easy-to-read captions; around 70-80% of viewers watch TikTok without sound.
• Quality: Ensure your content is high quality—clean your lens and use good lighting.
• Hashtags: While not a primary factor, use 3-4 niche-specific hashtags to help categorize your content.
• Organic Feel: Move away from overly produced content; authenticity resonates better with viewers.

The Importance of the Last 10 Seconds

Just as the start of your video is critical, so is the end. Avoid lengthy call-to-actions or outros that can prevent viewers from staying engaged until the last second. Provide value right up until the end of your video—this can drastically improve your completion rate and overall engagement.

Action Plan for Growth

If you're keen to start growing your TikTok presence, here's a simple plan:

1. Identify Your Niche: Determine what area you want to focus on and check trending content within that niche.
2. Analyze Competitors: Look at the best-performing videos and identify strong hooks and audience engagement in the comments.
3. Create Improved Content: Use the insights gained to create better versions of trending videos while adding your personal touch.
4. Post Regularly: Commit to posting every day for the next week, or even twice a day to build momentum.
5. Assess and Adjust: If after a week you're not breaking 1,000 views, analyze your metrics and adjust your approach based on audience engagement.

The more you adapt and iterate, the better your results will be.

Conclusion

Mastering TikTok in 2024 is about understanding the algorithm, creating compelling content, and most importantly, staying authentic. With consistent effort and strategic planning, you can grow your profile and even monetize your content effectively. As trends shift, continuing to test and refine your strategies will keep you ahead in the viral game.

Keyword

• TikTok
• Viral Content
• Algorithm
• Monetisation
• Engagement Metrics
• Watch Time
• Captions
• Organic Growth
• Niche
• Content Strategy

FAQ

Q1: How can I go viral on TikTok?
A1: To go viral on TikTok, you must create engaging content, hook viewers in the first 10 seconds, and ensure you maintain a high average watch time.

Q2: What types of content perform best on TikTok?
A2: Content that is entertaining, educational, or controversial tends to perform best, as it naturally encourages engagement.

Q3: Should I use hashtags?
A3: While not crucial for virality, using a few niche-specific hashtags can help your content reach the right audience.

Q4: What is the ideal video length for TikTok?
A4: Ideally, aim for a video length of 30 to 40 seconds, as it allows you to provide value without losing viewer interest.

Q5: How often should I post on TikTok?
A5: For those starting out, it's recommended to post daily for at least seven days to build engagement and assess what works best.