How to Cold Email Custom Video Pitches to Sell Your Services? - ?Cold Email Teardown™?
Education
Introduction
In today’s digital landscape, cold emailing remains a powerful method for reaching potential clients. An innovative approach to enhance your cold email strategy is by integrating personalized video pitches. Let’s delve into a recent cold email example I received from Alex at Viro Video. He sent a concise email that led to a two-minute personalized video, designed to pitch his services in video marketing.
Analyzing the Email
Alex’s cold email begins with a compliment, expressing that he enjoyed the recipient's YouTube content. The message is short and to the point:
"Hi Erin,
I came across the Lain Associates YouTube channel and enjoyed your videos. I made this video for you as we have a few ideas on how we can increase leads to your business with video marketing. [Link to the video]
How would you feel about discussing further? Let me know, and I sent over a few times for a call. Thanks in advance."
While the email itself is effective, the true potential lies in the accompanying video. However, upon reviewing the video, it becomes evident that Alex is reading directly from a script, which diminishes the personal touch.
Video Content Breakdown
In the video, Alex introduces himself and speaks about the services offered by Viro Video. However, the delivery is somewhat mechanical, lacking the genuine engagement that captivates viewers. He mentions the potential for video marketing to help establish the client as a market leader but misses the opportunity to connect more fluidly by simply riffing on the topic.
Improved Video Strategy
Here’s how Alex could enhance his video pitch:
- Personalization: Begin the video by referencing specific content from the recipient’s YouTube channel.
- Engaging Delivery: Look directly into the camera and speak authentically, rather than reading from a script.
- Visual Elements: Incorporate screen sharing to highlight examples of the recipient’s work and provide actionable feedback.
- Constructive Suggestions: Offer clear, personalized advice based on observations about the client's current video strategy.
- Call to Action: Invite the recipient to discuss further, and offer alternatives for collaboration.
For example, Alex could say:
"Hi Erin, I know email isn't the best way to communicate! I checked out your YouTube channel and wanted to share a couple of pointers to help enhance your video content..."
By incorporating these elements, Alex would provide value through informed insights in a natural and engaging manner.
Conclusion
Creating customized video pitches for cold emails can significantly increase engagement and response rates. The key is to deliver personalized content naturally without relying on rigid scripts. This approach not only showcases your expertise but also builds a connection with potential clients that can lead to successful business relationships.
Keyword
- Cold Email
- Video Marketing
- Personalization
- Client Engagement
- Pitch Strategies
- Customized Video Pitches
FAQ
Q: What is a cold email?
A: A cold email is an unsolicited email sent to a recipient with the intention of introducing a product or service and generating leads.
Q: How can personalized videos enhance a cold email strategy?
A: Personalized videos create a connection with the recipient, showcasing your creativity and effort, which can increase engagement and response rates.
Q: What are some tips for creating an effective video pitch?
A: To create an effective video pitch, personalize the content, avoid reading from a script, incorporate visual elements, provide actionable insights, and clearly invite the recipient to discuss further.
Q: How long should a personalized video pitch be?
A: Ideally, a personalized video pitch should be concise, typically no longer than two to three minutes, keeping in mind the recipient’s time.