How To Create a High Converting Ad Creative ?

How To Create a High Converting Ad Creative ?

In today's fast-paced digital world, crafting an eye-catching ad that stops scrolls, captures leads, and generates conversions is a blend of art and science. Below, I'll share five juicy tips straight from my social media manager, who crafts every piece of creative content for the Copy Posse. From our carousel posts on Instagram to our ad creatives, these insights are pure gold. Keep reading!

Introduction

Hey Posse, it's Alex! This week, we're stepping away from our usual copywriting tutorials and diving into the crucial elements that make an ad campaign successful. First, a quick shoutout to newcomers—on this channel, you'll learn about modern marketing trends, tactics, and tools that are making waves today. So, don't forget to hit subscribe and ring that bell to stay updated when my next tutorial goes live. Now, let's get started!

The Role of a Copywriter

Before diving into today's topic, a vital disclaimer for my fellow copywriters: your primary job is to write the copy. Running or optimizing ad campaigns isn't part of your required skill set to land clients. That said, expanding your knowledge in areas like building marketing funnels, running ads, tracking metrics, or optimizing websites can significantly enhance your skills and client service. However, these are complementary skills rather than necessities.

Why Creative Matters

Most people use social media for quick dopamine boosts, leading to fast, non-intentional scrolling. For your ad to stand out, the creative aspect is critical—it determines whether your ad gets noticed or ignored. Here are five essential elements for crafting a high-converting ad creative:

1. Text Overlay

Adding text directly on your ad creative is an excellent way to instantly communicate important information and capture attention. It's similar to the thumbnails you click on YouTube. However, keep in mind that too much text can be counterproductive. Facebook recommends that images with 20% or less text perform better. They even had a hard rule about this until recently, so sticking to this guideline is still advisable.

2. Catchy Hook

Once you've decided to add text, the next step is figuring out what to say. Crafting a catchy hook is essential for stopping those fast-scrolling fingers. Your message should be short, easily digestible, and clearly communicate what your offer is about. The goal is to pack a serious punch in minimal words.

For example, in one of my ads, we communicate both the offer (the five-day Write and Ignite Challenge) and the big benefit (learn how to write a high-converting sales page).

3. Real People and Real Proof

Ads featuring real people consistently outperform those without. Studies show that 91.7% of ads displaying a person's face attract more attention. This is rooted in our evolutionary history—humans are hardwired to seek out faces for social cues. This instinct is still very much active today, making adverts with human faces more engaging.

4. Credibility

Adding credibility to your ads is crucial for building trust. There are various ways to do this. For static graphics, a credibility banner (e.g., "Featured in Forbes") can work wonders. In carousel ads, consider using customer testimonials and quotes to incorporate social proof. These elements add an extra layer of reliability to your campaign.

5. Crystal Clear CTA

Your ad must have a clear call-to-action (CTA). It's arguably the most important part of your creative. Whether it's "Join the Challenge" or "Click Here," your CTA should be crystal clear and placed strategically across your ad content.

Conclusion

Remember, at a quick glance, your ad creative needs to clearly communicate what the offer is, how it benefits the reader, and what action you want them to take next. A huge thanks to my social media manager for these insights! What do you want to learn about next? Let me know in the comments below. If you found this helpful, give it a thumbs up!

Until next time, I'm Alex. Ciao for now.

P.S. If you enjoyed this post, check out my next tutorial and claim your free gift—my five-step framework for writing Facebook ads that get more clicks and generate more leads. Keep reading!

Keywords

• Eye-catching ad
• Scroll-stopping
• Leads capture
• Ad conversions
• Copywriting
• Social media strategy
• Marketing funnels
• Text overlay
• Catchy hook
• Real people
• Credibility
• CTA (Call-to-action)

FAQ

Q: What is the most critical aspect of a high-converting ad creative? A: The most critical aspect is ensuring that your ad has a crystal clear call-to-action (CTA).

Q: How important is text overlay in an ad creative? A: Text overlay is crucial for instantly communicating important information, but it should cover no more than 20% of the image for optimum performance.

Q: Why should ads feature real people? A: Ads featuring real people attract more attention because humans are hardwired to look for faces, making such ads more engaging.

Q: What role does credibility play in ad creatives? A: Credibility builds trust and can be added through banners that highlight accolades or through social proof like testimonials.

Q: Can a copywriter handle ad campaign optimization? A: While copywriters primarily focus on writing, learning about ad campaign optimization can enhance their skill set and service offerings, though it’s not a necessity.