How to CREATE a Print on Demand product & ADD it to Shopify (step-by-step)
Howto & Style
Introduction
Happy Saturday, everyone! I'm currently navigating a rainy day in Mexico due to a tropical cyclone, and I thought it would be a great time to share some valuable insights on how to design and create a product for my Shopify print-on-demand store. In this article, I’ll take you through a step-by-step process using Canva and Printful.
Step 1: Designing Your Product in Canva
Open Canva: Start by navigating to Canva. I primarily use this platform for designing various products for my store.
Create a New Design: You can create a design by simply typing "hoodie" in the search bar; this gives you options to start with a suitable template. For hats, I typically design it on a hoodie canvas given the dimensions.
Focus on Size: Always make your design as large as possible to ensure the best quality when printing, especially with embroidered products.
Design Concept: For this example, I’m designing a trucker hat that features a playful pun: “For Play,” referencing both golf and its cheeky double entendre. Use current trends to inspire your designs but ensure they align with your store's theme.
Export Your Design: Once you're satisfied with your design, download it in a high-resolution format suitable for print.
Step 2: Uploading Your Design to Printful
Log into Printful: Access your Printful account, which is an excellent print-on-demand service that I highly recommend for its product quality and support team.
Create a New Product: Click on "Add Product," and choose "Hats" from the product options.
Select Your Hat Type: I usually go with the Retro Trucker Hat, as it’s one of my best sellers.
Upload Your Design: Upload the design you created in Canva. You can adjust colors here, but using standard colors may be more cost-effective.
Mockup Selection: After uploading your design, it’s crucial to choose mockups that will showcase your product. Use standard mockups and select additional styles if needed.
Product Description and Tags: Write a compelling description for your product. Use AI tools if needed to generate catchy descriptions that include keywords for SEO purposes. Input relevant tags, such as “trucker hat,” to enhance discoverability.
Price Setting: Once you've finalized everything, set the retail price for your product. After adjusting the details, click “Submit to Store.”
Step 3: Finalizing the Product on Shopify
Access Shopify: Log into your Shopify dashboard and go to the products tab.
Edit Your Product: You may need to find your newly created product under the draft section. Make it active once you’re ready to go live.
Manage Sales Channels: Ensure the product is linked across various sales channels on Shopify for maximum exposure.
SEO Considerations: Don't forget to fine-tune the URL handle, write an optimized product description, and ensure everything is visually appealing for customers to engage with.
Background Adjustments: If desired, you can replace the background of the product images using an AI feature for enhanced visuals.
Conclusion
Creating a print-on-demand product using platforms like Canva and Printful is a straightforward process. With a bit of creativity and attention to detail, you can bring your design ideas to life and expand your Shopify store. Make sure to optimize for SEO to help increase organic traffic and sales.
Keywords
- Print on Demand
- Canva
- Shopify
- Trucker Hat
- Product Design
- SEO
- Mockups
- Printful
FAQ
1. What is print-on-demand?
Print-on-demand is a business model that allows you to sell customized products without holding any inventory. Products are printed and shipped as orders come in.
2. Do I need design skills to create products?
While some basic design skills are helpful, platforms like Canva offer template-based design tools that make it easy for anyone to create products.
3. What platforms are best for print-on-demand?
Some of the best platforms for print-on-demand include Printful and Printify, as they offer a wide range of products and excellent customer support.
4. How can I optimize my product descriptions for SEO?
Incorporate relevant keywords into titles and descriptions, use tags, and create compelling content to attract organic traffic.
5. How do I set the right price for my products?
Consider the base cost provided by your print-on-demand supplier and add a markup that reflects your brand's value, while keeping the price competitive.