How to create engaging corporate videos

Film & Animation

Introduction

Creating corporate videos can be a daunting task, often resembling a minefield filled with the potential to misrepresent your brand. If done incorrectly, the resulting video might appear as though it was produced by an uninspired robot. However, the opportunity that video content presents should not be overlooked. Videos provide a dynamic way to share information and connect with your audience. According to Wyzowl, 79% of people prefer to watch a video to learn about a new product rather than reading an article. This statistic underscores the necessity of incorporating engaging video content into your marketing strategy.

Fortunately, the tools for creating professional yet captivating corporate videos have become increasingly accessible. One such tool is the Bitable video maker, which simplifies the video creation process. Here’s a step-by-step look at how you can design your own corporate video using Bitable, alongside some crucial tips to help your content resonate with viewers.

Step-by-Step Guide to Creating Your Corporate Video

  1. Choose Your Template: Navigate to Bitable's video templates at bitable.com/templates. You'll find various options suited to different purposes. For instance, if you wish to celebrate an employee milestone, select the relevant template.

  2. Editing the Template: Click on 'Edit Video' to access the Bitable video editor. Here, you can modify each scene to personalize your content. For example, if you’re celebrating an employee named David for his five-year work milestone, upload a photo of him and adjust it so that it fits nicely in the frame.

  3. Customize Text: Change the text within the video scenes to reflect your message. You might include a congratulatory message highlighting David’s contributions, ensuring it expresses appreciation and positivity.

  4. Animation and Colors: If desired, customize animations and color palettes. While you can modify these elements, leaving them as they are often maintains a professional look.

  5. Final Touches: You can add a company logo and preview the final video by selecting the play button on the left. You also have the option to select a different soundtrack from a collection of over 86 soundtracks, though sticking with the default option can help maintain a polished profile.

  6. Preview and Publish: Once you're satisfied with the edits, you can preview and publish your video, ready to engage your audience effectively.

Tips for Engaging Corporate Videos

Here are three key strategies to ensure your corporate videos shine:

  • Focus on Your Audience: The core of any successful video is understanding your audience's needs. Create content that speaks directly to them and promises solutions to their problems.

  • Keep It Simple: Avoid the temptation to overload your video with information. Aim for brevity—keeping your videos around 30 seconds and limiting to one core message ensures clarity and impact.

  • Be Authentic: Infuse your unique voice into the video. Whether it’s highlighting your friendly team culture or showcasing an amusing mascot, authenticity resonates and makes your brand memorable.

By following these steps and tips, you can create engaging corporate videos that maintain professionalism while avoiding the pitfalls of dullness.

For those eager to begin harnessing the power of video, check out the variety of corporate templates available on Bitable’s platform. If this tutorial was helpful, consider subscribing and activating notifications for future insights.

Keywords

corporate videos, Bitable, video templates, employee milestones, engaging content, audience focus, simplicity, authenticity, video creation.

FAQ

Q: Why should I use video for corporate marketing?
A: Videos are engaging and often preferred by audiences for learning about products or services, making them a powerful marketing tool.

Q: How long should corporate videos be?
A: Aim for around 30 seconds to keep your message clear and concise.

Q: Can I customize the video templates?
A: Yes, you can easily edit text, images, and colors to tailor the video to your specific needs.

Q: Is it necessary to have a logo in my video?
A: While having a logo can enhance branding, it’s not mandatory.

Q: What type of music can I use in my corporate video?
A: You can select from a library of over 86 soundtracks provided by tools like Bitable.