How To Create Video Ads With HeyGen

For every business entrepreneur, understanding the necessity of creating advertisements for their brand's products or services is crucial. However, many are unsure about how to craft suitable and compelling ads.

In the past, many companies would either set up specialized advertising teams or seek external expertise. From our past interactions with clients, we've learned that they frequently grapple with weighing various advertising costs, including time, manpower, and financial resources. This is because advertising is an ongoing endeavor needing constant tweaks based on the product, service, market conditions, and user needs.

The core objective of an advertisement is to communicate with its target audience, informing them about the tangible benefits and solutions the product or service offers. In the digital age, the public's expectations for advertisements have soared. Compared to text and pictures, video advertisements wield a more significant influence and are more captivating. But for many businesses, this translates into escalating advertising costs. Hence, through this article, we aim to convey the value proposition of HeyGen, reaching out to our target audience and demonstrating how one can achieve no camera, no crew but scale their video ads with a customized AI avatar.

Considering the diversity of social media, it's crucial to adjust video ads according to different platforms and audiences. For instance, while YouTube prefers a 16:9 aspect ratio, LinkedIn and Facebook lean towards 16:9 or square formats, and short-form videos on TikTok or YouTube Shorts are best kept under a minute. Moreover, the style of the ad should cater to the preferences of users on specific platforms.

Take Facebook as an example. Initially, one can consult Facebook's Advertising Guidelines to understand the trending ad formats. It's evident that Facebook now supports videos of varying sizes, and one can easily find similar styles on platforms like Canva. Integrating Canva with HeyGen facilitates the effortless selection of an ad style.

Using tools like ChatGPT, Copy AI, and Jasper.ai can assist in drafting the ad copy. By locating the HeyGen plugin on Canva, entering the related script, and selecting the appropriate avatar, language, and voice, you can generate professional explanatory video ads and engage with your target audience. By custom designing the ad on Canva and then hopping onto the HeyGen platform to pick your own personalized avatar, you can convey HeyGen's value proposition more credibly.

Moreover, HeyGen offers a URL to video feature for Amazon merchants. This drastically reduces their ad production costs. For many budding e-commerce businesses, allocating significant resources to produce video ads is challenging, leading to less exposure for their products or websites. However, with a few simple steps, you can generate a video ad with an AI avatar narration from an Amazon product page, enhancing the page's conversion rate and boosting sales.

Here's a quick demo:

Go to the Amazon platform, pick a product, and copy its link.
Navigate to HeyGen Labs, find URL to video, paste the link, click plus generate.
Voila! You get a video ad narrated by an AI avatar.
Choose the most fitting avatar, make the necessary edits, and you're ready.

With HeyGen at your disposal, creating video ads has become much simpler. We invite you to join HeyGen's journey in crafting fresh and innovative ad styles. If you have any suggestions or feedback, please let us know in the comments. Together we can make strides.

Keywords

Advertising
HeyGen
AI Avatar
Social Media Platforms
Ad Production
Video Ads
Amazon Merchants
Canva Integration
Digital Age
Conversion Rate

FAQ

Q: What is HeyGen? A: HeyGen is a platform that allows you to create professional video ads using customized AI avatars, eliminating the need for a camera or crew.

Q: How can HeyGen help reduce advertising costs? A: HeyGen offers features like AI avatar generation and URL to video, which significantly cut down on the costs of manpower and production typically associated with creating video ads.

Q: Which tools can assist in drafting the ad copy for HeyGen? A: Tools like ChatGPT, Copy AI, and Jasper.ai can be used to draft ad copy before integrating it with HeyGen.

Q: What platforms benefit most from HeyGen's video ads? A: HeyGen's video ads are versatile and can be customized for various social media platforms, including YouTube, LinkedIn, Facebook, TikTok, and YouTube Shorts.

Q: How does the URL to video feature work for Amazon merchants? A: By copying an Amazon product link and pasting it into HeyGen Labs, merchants can generate a video ad narrated by an AI avatar, reducing production time and costs while enhancing conversion rates.