How to Design a Tribal Coffee Brand with Recraft AI

Education

How to Design a Tribal Coffee Brand with Recraft AI

This article demonstrates how to create a brand identity from scratch using Recraft AI. We'll cover everything from logo design to social media illustrations and essential graphics needed for a product launch. This guide will be especially useful for small companies, individual entrepreneurs, and even professional designers looking for quick ideation tools.

Creating the Brand Identity Brief

We start with a brief for a fictional coffee company called Tribos. A well-structured brief ensures consistency and a clear direction. In this case, we aim for a tribal theme that relates to coffee. The deliverables include a logo, mockups, and social media images. Selecting brand colors is crucial for maintaining consistency.

Setting Up Recraft AI

  1. Login: Go to the Recraft AI website and create an account or sign in with Google.
  2. New Project: Select "Create new project."
  3. Design Generation: Choose between raster images, vector images, image sets, and mockups. For the logo, we chose the vector image option.

Logo Design

  1. Vector Image: Adjust size values for precision; 1024 pixels is the recommended size.
  2. Vector Art Styles: Explore different styles like line art, kawaii, and icon art styles. We selected the logo symbol option.
  3. Company Description: Enter keywords like coffee, tribal, and exotic.
  4. Generation and Customization: Click 'recraft' to generate the logo. Edit colors to match your brand palette and save in both PNG and SVG formats.

Detailed Logo Symbol

  1. Vector Art: Select an art style, in this case, pictogram-style for a tribal mask.
  2. Customization: Adjust the level of detail and click 'recraft' until satisfied.
  3. Custom Brand Style: Upload image references to create your custom brand style.
  4. Finalizing: Save both color and black versions in PNG and SVG formats.
  1. Text Tool: Align the company name "Tribolo" with the logo symbol.
  2. Font and Color: Select an appropriate font and apply your brand's color.
  3. Merge and Export: Merge the text and symbol, then save them in PNG and SVG formats.

Mockups and Social Media Images

  1. Coffee Mug Mockup: Create a mockup, drag and position your logo on the coffee mug image.
  2. High-Quality Export: Use 'creative upscale' for printing quality. Save in JPG format for detailed mockups.
  3. Paper Coffee Bag Mockup: Repeat the process for a coffee bag.
  1. Raster Image: Use the Enterprise art style.
  2. Adjust Ratio and Zoom: Set ratio to 2:1 and generate the banner image.
  3. Add Logo: Vectorize and adjust logo color for visibility. Merge and save.

Tribal Stone Sculpture

  1. Photo Realism Style: Drag the logo symbol and describe the style.
  2. Fine-Tuning: Adjust similarity levels to generate realistic tribal stone sculpture images. Save the best results.

Keywords

  • Brand Identity
  • Logo Design
  • Recraft AI
  • Vector Image
  • Mockup
  • Social Media Graphics
  • Coffee Brand
  • Tribal Theme
  • Detailed Logo Symbol
  • Creative Upscale

FAQ

What do I need to start a project on Recraft AI?

  • You need to create an account or sign in with Google, then create a new project.

What size should my images be?

  • Most AI tools, including Recraft AI, work best with a 1024-pixel image size.

Can I use custom brand colors?

  • Yes, you can manually add and save your brand colors for easy access.

How can I ensure my images are print-quality?

  • Use the 'creative upscale' option to enlarge and enhance small details for high-quality prints.

Where can I find my generated designs?

  • All generated designs are available in the 'history' tab on the Recraft AI interface.

Is Recraft AI suitable for beginners?

  • Yes, the interface is intuitive and suitable for users with various skill levels, from beginners to professional designers.