How to Design Pinterest Pins That Go Viral | Get More Traffic and More Money

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Introduction

Creating viral Pinterest pins can significantly increase your traffic and, ultimately, your revenue. In this guide, we'll explore how to leverage Pinterest's trends tool, get inspired by top-ranking pins in your niche, and optimize your pin design for better engagement and visibility on the platform.

Understanding Pinterest as a Visual Search Engine

Pinterest serves as a powerful visual search engine where users begin their journey by searching for ideas and inspiration. Once they enter keywords in the search bar, they scroll through visually appealing pins. This visual component is crucial for capturing attention among a sea of content. Your pin needs to stand out, be visually striking, and be relevant to the user's search.

  1. Accessing the Trends Tool: Log into your Pinterest account and navigate to the trends tool. You'll find it under the "Home Feed" section.

  2. Discovery of Trends: Adjust filters based on your region and select "Top Yearly Trends." This section will show you the most popular and relevant topics trending on Pinterest.

  3. Select Your Keywords: Choose keywords that are relevant to your niche. For example, if you are a mom blogger or a lifestyle blogger interested in Halloween, type in "Halloween costumes" to discover ideas that resonate with what users are currently looking for.

  4. Analyze Popular Pins: Review popular pins for the keyword you searched. Take note of any common elements, such as:

    • Use of text overlay
    • Type of images used (single image vs. collage)
    • Formats (ensuring the recommended vertical format of 2:3 ratio)

Pay attention to the design and the key characteristics that might contribute to their performance.

Learning from Competitors

When you analyze the top-ranking pins, here are important factors to note:

  • Text Overlay: Some pins have text overlay while others don’t. Experiment with both styles: create a few pins with and a few without text overlay to see which performs better.
  • High-Value Numbers: Pins that imply a high number of ideas (like "50 Best Group Halloween Costumes") tend to draw more viewers. Consider implementing a similar strategy with your titles.
  • Collages: Collage pins featuring multiple images of multiple ideas can enhance engagement since they display a variety of options.

Creating Your Pins

When designing your pins:

  • Aim for a mix of text overlay and purely visual pins.
  • Stay true to Pinterest best practices, such as using a vertical format and high-quality images.

For optimal performance, aim to create your content based on trends and audiences:

  • Test Designs: Create several versions of your pins. For example, half can be designed without text overlay and the other half can include a mix of collages and single costume ideas.
  • Keyword Optimization: Besides visual appeal, make sure you optimize titles and descriptions with relevant keywords for better indexing by Pinterest.

Conclusion

The trends tool on Pinterest is a powerful resource for gaining insights into what works in your niche. By analyzing top-performing pins and experimenting with your designs, you will be better positioned to create Pinterest pins that attract attention, increase traffic, and multiply your revenue. For further learning, consider subscribing to additional resources or courses on Pinterest marketing.

Keywords

Pinterest, viral pins, traffic, revenue, visual search engine, trends tool, keywords, text overlay, images, pin design, Halloween costumes, high-value numbers, collages, audience engagement, best practices.

FAQ

Q: How do I access the Pinterest trends tool? A: Log into your Pinterest account, click on the "Home Feed" section, and select "Pinterest Trends" to access trending topics.

Q: Should I use text overlay on my pins? A: It’s recommended to experiment with both text overlay and text-free pins. Analyzing top pins in your niche can help guide your decision.

Q: What image format should I use for my pins? A: Use a vertical format adhering to the 2:3 ratio or maintain a size of 1,000 by 1,500 pixels for optimal performance.

Q: How do I create engaging titles and descriptions? A: Utilize the keywords you find while researching trends to optimize your titles and descriptions, ensuring that they are enticing and relevant to your audience.

Q: How can collages improve my pin's performance? A: Collages attract eyeballs by showcasing multiple ideas in one image, improving chances of saving your pin and increasing engagement.