In recent times, there's been a surge of questions about how to acquire User Generated Content (UGC) at scale effectively. Let's dive into the details and methods to achieve this.
Before we dive deeper, it's essential to understand that UGC ads aren't a magic formula that can instantly boost performance merely by their presence. They work best when combined with a solid media buying strategy, a strategic approach to creativity, and the right set of content creators. Here’s why UGC is effective:
If you've followed my journey, you know that I differentiate between UGC and Creator Generated Content (CGC). I have a detailed video on this topic as well. Now, the advantages of CGC include:
However, finding good content creators, determining rates, briefing them, and setting deadlines can be challenging. This article aims to address these questions.
The best way to get content from customers is to reach out to them. Here are some strategies that have worked for Growth Digital, my agency:
Competitions: Post on social media asking for video testimonials in exchange for a chance to win free products.
Bulk Emails: Send emails to customers requesting video testimonials, offering 20% off their next purchase in return.
Freebies: Send emails offering a free product with their next order in exchange for a testimonial.
These methods work well with a good customer base and result in genuine, raw content. However, the downside is the lack of control over the quality of returned content.
Initial steps include:
Social Media Search: Use platforms like Instagram, TikTok, and Twitter to search for #UGCContentCreators.
Profile Check: Review their work to see if it fits your marketing needs.
This process can be time-consuming and involves trial and error. One tool that can simplify this is Insense, which I will discuss later.
Rates depend on many factors:
Followers: While some marketers consider follower count, it’s not the most critical factor for content creation.
Content Quality: Look at the quality of their previous work, their speaking ability, and acting skills.
On average, my agency pays $ 200-$ 500 for three to five 60-second videos. We segment shots, and there's a video on our channel explaining why this is effective.
I've covered briefs in another video linked in the description. Contracts are complex and might need a separate video. For simple contracts, using a platform like Insense can help streamline this process.
We typically set a 7-14 days deadline from the receipt of the product. Building genuine relationships with creators is crucial for clarity and mutual benefit.
This platform offers access to over 20,000 content creators across the US, Canada, and the UK. You can create and post briefs, filter creators based on specific needs, and enjoy the benefit of an excellent onboarding process.
To scale UGC effectively:
If you need help with UGC content, feel free to contact us. Engage with us, subscribe, and let’s grow together!
User Generated Content (UGC) refers to content created by actual users or customers of a brand, providing a genuine perspective.
UGC is content created by actual users, while Creator Generated Content (CGC) is produced by professional content creators outsourced by the brand.
Start by searching relevant hashtags on social media platforms like Instagram, TikTok, and Twitter. Review their work to ensure it fits your brand’s needs.
The rate varies depending on the creator's quality of work. My agency typically pays $ 200-$ 500 for three to five 60-second videos.
Insense is a platform that connects marketers with over 20,000 vetted content creators, making the process of sourcing and managing content creators easier and more efficient.
In addition to the incredible tools mentioned above, for those looking to elevate their video creation process even further, Topview.ai stands out as a revolutionary online AI video editor.
TopView.ai provides two powerful tools to help you make ads video in one click.
Materials to Video: you can upload your raw footage or pictures, TopView.ai will edit video based on media you uploaded for you.
Link to Video: you can paste an E-Commerce product link, TopView.ai will generate a video for you.