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How to Get User Generated Content (UGC) At Scale. The EASY Way!

Education

Introduction

Introduction

In recent times, there's been a surge of questions about how to acquire User Generated Content (UGC) at scale effectively. Let's dive into the details and methods to achieve this.

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Before we dive deeper, it's essential to understand that UGC ads aren't a magic formula that can instantly boost performance merely by their presence. They work best when combined with a solid media buying strategy, a strategic approach to creativity, and the right set of content creators. Here’s why UGC is effective:

  1. Relatable and Authentic: It looks more genuine, thereby helping people connect better with your brand.

If you've followed my journey, you know that I differentiate between UGC and Creator Generated Content (CGC). I have a detailed video on this topic as well. Now, the advantages of CGC include:

  • Outsource Production: No need for in-house shooting or hiring photographers and videographers.
  • High Scalability: Thousands of creators can make content, allowing you to test multiple angles, concepts, and ads.
  • Affordability: CGC remains cost-effective for now.

However, finding good content creators, determining rates, briefing them, and setting deadlines can be challenging. This article aims to address these questions.

User Generated Content (UGC)

Collecting Content from Actual Customers

The best way to get content from customers is to reach out to them. Here are some strategies that have worked for Growth Digital, my agency:

  1. Competitions: Post on social media asking for video testimonials in exchange for a chance to win free products.

  2. Bulk Emails: Send emails to customers requesting video testimonials, offering 20% off their next purchase in return.

  3. Freebies: Send emails offering a free product with their next order in exchange for a testimonial.

These methods work well with a good customer base and result in genuine, raw content. However, the downside is the lack of control over the quality of returned content.

Creator Generated Content (CGC)

How to Find Good Content Creators

Initial steps include:

  1. Social Media Search: Use platforms like Instagram, TikTok, and Twitter to search for #UGCContentCreators.

  2. Profile Check: Review their work to see if it fits your marketing needs.

This process can be time-consuming and involves trial and error. One tool that can simplify this is Insense, which I will discuss later.

Determining Rates

Rates depend on many factors:

  1. Followers: While some marketers consider follower count, it’s not the most critical factor for content creation.

  2. Content Quality: Look at the quality of their previous work, their speaking ability, and acting skills.

On average, my agency pays $ 200-$ 500 for three to five 60-second videos. We segment shots, and there's a video on our channel explaining why this is effective.

Briefs and Contracts

I've covered briefs in another video linked in the description. Contracts are complex and might need a separate video. For simple contracts, using a platform like Insense can help streamline this process.

Deadlines

We typically set a 7-14 days deadline from the receipt of the product. Building genuine relationships with creators is crucial for clarity and mutual benefit.

This platform offers access to over 20,000 content creators across the US, Canada, and the UK. You can create and post briefs, filter creators based on specific needs, and enjoy the benefit of an excellent onboarding process.

Benefits of Insense:

  • Scouting Made Easy: Instantly filter through relevant content creators.
  • Support: Get help from the Insense team during the briefing process.
  • Contracts: Gain full digital copyrights for content purchased, eliminating complex legal issues.
  • Creative Licensing: Easily obtain creative licensing for white-listing.

Conclusion

To scale UGC effectively:

  1. Reach out to your customers to gather genuine UGC.
  2. Scout social media for suitable content creators.
  3. Use platforms like Insense for efficient and scalable content creation.

If you need help with UGC content, feel free to contact us. Engage with us, subscribe, and let’s grow together!

Keywords

  • User Generated Content (UGC)
  • Creator Generated Content (CGC)
  • Content Creators
  • Insense
  • Media Buying Strategy
  • Creative Strategy

FAQ

1. What is UGC?

User Generated Content (UGC) refers to content created by actual users or customers of a brand, providing a genuine perspective.

2. What is the difference between UGC and CGC?

UGC is content created by actual users, while Creator Generated Content (CGC) is produced by professional content creators outsourced by the brand.

3. How do I find good content creators?

Start by searching relevant hashtags on social media platforms like Instagram, TikTok, and Twitter. Review their work to ensure it fits your brand’s needs.

4. How much should I pay content creators?

The rate varies depending on the creator's quality of work. My agency typically pays $ 200-$ 500 for three to five 60-second videos.

5. What is Insense?

Insense is a platform that connects marketers with over 20,000 vetted content creators, making the process of sourcing and managing content creators easier and more efficient.