How To Go Viral On Tiktok In 2024 (Organic Dropshipping)
Education
Introduction
In the rapidly evolving landscape of social media, going viral has changed considerably. The strategies that once garnered millions of views on platforms like TikTok, Instagram, and YouTube aren't as effective in 2024. More than just a funny video or controversy is needed to capture attention. The algorithms are increasingly complex, making virality more challenging. However, there are proven methods to navigate these changes effectively.
Understanding the Algorithm
We have extensively studied TikTok, Instagram, and YouTube algorithms, generating hundreds of billions of views and approaching $ 100 million in revenue through dropshipping. Here’s how these algorithms work:
When you post a video, it accumulates points based on viewer engagement. Here's a breakdown:
- Like: 1 point
- Share: 1 point
- Comment: 1 point
- Replay: 2 points
- View duration (watching 90-100%): 1 point
- View stopped around 50%: 0 points
Success hinges on reaching specific point thresholds. For example:
- Level 1: Less than 50 points (up to 300 views)
- Level 2: 100 points (20,000-50,000 views)
- Higher levels require correspondingly more points.
Before TikTok Shop's introduction, about 70% of our program views and sales originated from TikTok. As the platform evolved, Instagram Reels and YouTube Shorts have become significant traffic sources. Currently, TikTok contributes only about 20% of the views.
Competition and TikTok Shop
Understanding competition is key. With 34 million TikToks posted daily, your video faces fierce competition, not just from peers but from established creators like Mr. Beast. TikTok prioritizes videos that keep users engaged on the platform since advertisers benefit from user retention.
Importantly, any attempt to link out of TikTok can result in being shadowbanned. For instance, if your video contains “link in bio,” TikTok may deprioritize it to encourage users to stay on their platform. Thus, striking a balance between going viral and converting sales is crucial.
Dropshipping in 2024
Dropshipping has evolved drastically as well. A few years ago, success came easily, but the market has become saturated. TikTok Shop has made it more challenging for organic growth due to its prioritization of sponsored posts. However, it's essential to note that while TikTok Shop provides greater chances for virality, it’s accompanied by logistical complexities that can overwhelm beginners.
For those new to dropshipping or having made less than $ 20,000, engaging with TikTok Shop right away may not be advisable. It is better suited for those who already have some experience.
If you're looking to develop a successful strategy, our one-on-one mentoring program offers personalized guidance to ensure you grasp the nuances of going viral, selecting the right products, and executing effective campaigns.
Click the link below to sign up for a call to see if this program suits your needs.
Keyword
- Viral
- TikTok
- Dropshipping
- Algorithm
- Engagement
- Competition
- TikTok Shop
- Instagram Reels
- YouTube Shorts
- Points System
FAQ
Q1: What has changed in going viral on TikTok compared to previous years?
A1: The strategies that once guaranteed viral success are less effective now. The algorithms have become more complex, requiring a focus on engagement metrics.
Q2: How do TikTok's algorithms work?
A2: TikTok's algorithms assign points based on viewer interactions, which determine how many views a video receives. Each like, share, comment, and watch time contributes to a video's visibility.
Q3: What is TikTok Shop, and how does it affect going viral?
A3: TikTok Shop allows users to sell products directly on TikTok. While it increases the chances of virality, it also can lead to logistical challenges and requires careful strategy to avoid shadowbanning.
Q4: Should beginners use TikTok Shop for dropshipping?
A4: It's not recommended for complete beginners due to its complexity. It's better suited for those with some dropshipping experience.
Q5: How can I ensure my content goes viral?
A5: Focus on creating engaging content that aligns with TikTok's algorithms, consider multiple platforms for posting (like Instagram and YouTube), and analyze successful content to inform your strategy.