How to grow on Instagram Reels in 2024

Introduction

This year, I've amassed over 50 million views on Instagram Reels alone. When combining other platforms like TikTok and YouTube Shorts, that number reaches hundreds of millions. This wasn't a stroke of luck; it involved a considerable amount of effort and learning from numerous lower-performing videos. Even with over a million Instagram followers, each video operates independently in the current "for you page" era. A larger following doesn’t guarantee high engagement for every post. Consequently, even as a big creator, I still face the anxiety of how each new video will perform.

I've gathered a wealth of knowledge through my content creation journey. Here, I share my top 10 favorite tips for boosting engagement on Instagram Reels.

1. Get Straight to the Point

When creating short-form content, it's crucial to jump directly into the story. Explaining what the video is about at the beginning will lose viewers' attention. Avoid introductory explanations; instead, let your content immediately showcase your message and identity.

2. Stop Posting 4K Videos to Instagram Reels

Despite what you might believe, posting 4K videos isn't the best approach. Instagram compresses videos, and 4K videos require more compression, resulting in lower quality. Posting videos in 1080p maintains a better clarity because they undergo less compression.

3. Use Text Overlays

Text overlays are compelling as they grab viewer attention. Text overlays help eliminate intros, drawing viewers straight into the action. They add an element of intrigue and clarity to your videos, making them more engaging.

4. Be Authentic and Act Natural

Authenticity is key in short-form content. Viewers can quickly dismiss inauthentic content. Short-form content thrives on real, relatable moments, typically filmed with a phone to maintain a natural feel. Authenticity will significantly improve your video performance.

Trending sounds can help your video reach more people on Instagram. Though linking to trending sounds isn't necessary for your video’s success, it could help increase visibility slightly.

6. Film Your Content Vertically

Always film vertically, especially for Reels. Filming vertically suits the platform and maintains an authentic look typical of phone-filmed content. This ensures better engagement.

7. Stop Chasing Views, Start Providing Value

Focus on delivering valuable content rather than chasing views and followers. Understand why people should watch your videos, and ensure that you upload content that you would personally find engaging and valuable.

8. Quantity is Not King

Quality trumps quantity. One exceptional video can have a greater impact than numerous average ones. Invest time in making each video top-notch to enhance its potential for virality.

9. Stay Consistent

Consistency is vital. Rather than posting sporadically, maintain a consistent schedule. Define realistic goals about how often you can post without burning out. This steadiness will aid in building and nurturing your community.

10. Stories Are Overrated

Focus on creating high-quality content over meticulously curating stories. While stories are good for connecting with your audience, they shouldn't overshadow video creation.

Bonus Tip: Make Something Out of the Ordinary

Differentiate yourself by creating unique content. In a saturated content space, originality is crucial to capturing and retaining viewer attention.

By adhering to these principles and continually refining your content strategy, growing on Instagram Reels is achievable. Remember, it's about engaging and providing value to your audience.

Keywords

Instagram Reels
Video Quality
Text Overlays
Authenticity
Trending Sounds
Vertical Video
Quality Content
Consistency
Original Content

FAQ

Q1: Should I always film in 1080p instead of 4K for Instagram Reels? A1: Yes, 1080p is better because it requires less compression, maintaining higher video quality.

Q2: Is it essential to use text overlays in my videos? A2: Yes, text overlays help attract viewers' attention and convey your message quickly.

Q3: Why is authenticity important in short-form content? A3: Authenticity builds relatability and trust, making your content more engaging.

Q4: Do trending sounds on Instagram Reels enhance video performance? A4: Using trending sounds can increase visibility but isn’t mandatory for success.

Q5: What's better for Instagram growth, quality or quantity? A5: Quality is more important. High-quality videos are more likely to go viral compared to numerous average videos.

Q6: How frequently should I post on Instagram Reels? A6: Maintain a consistent schedule that you can sustain, whether that's weekly or multiple times a week, without burning out.

Q7: Are Instagram Stories important for growth? A7: Stories help connect with your audience but should not take precedence over creating engaging video content.