HOW TO GROW ON TIKTOK (my 10 best tips)

Introduction

Filming this video to address one of the most frequently asked questions: how to grow on TikTok. I’ve received countless inquiries about my strategies, so here’s a step-by-step guide to help you navigate your journey on this platform. Remember, what works for one person might not work for everyone, but I’m sharing what has worked for me.

1. Consistency Is Key

One major pitfall is inconsistency. It's crucial to choose a niche early on so people know what to expect from your page. Don't worry if you change your niche later — trial and error are essential. For instance, you might want to try posting cooking videos for a few weeks to see how they perform. Aim to post daily or at regular intervals to stay on your followers' radar.

2. Optimal Posting Time

Timing matters. Think about what your audience is doing around the world. I post around 5:00 PM Eastern Standard Time. This ensures it’s 2:00 PM on the West Coast and 10:00 PM in Europe, targeting users who are winding down and likely to be on their phones. I’ve found that posting between 4:30 and 6:00 PM is particularly effective.

3. Crucial First 30 Minutes

The initial 30 minutes after posting are crucial. TikTok gauges your video’s success based on early interactions. If people watch your video all the way through and engage with it right away, TikTok will show it to more people. This cascading effect can significantly boost your reach.

4. Importance of Captions

Captions enhance global accessibility. TikTok translates captions into various languages, widening your audience. Always double-check and edit captions to ensure they sync with your content perfectly. Misaligned captions can ruin the timing and impact of your video.

5. Engage with Your 'Golden Circle'

Before posting, send your video to a few trusted friends. Have them watch it through and engage with it right after you post. This immediate and full engagement can help your video perform better in TikTok’s algorithm.

6. Super Likes

Super likes are another game-changer. Double-tapping throughout the video’s duration seems to have a positive effect on the algorithm. Encourage your friends to not just like but super like your video as well.

7. Quality Content Matters

Good content goes viral. This doesn’t mean you need to produce extravagant or expensive videos. Focus on well-edited content. Use tools like CapCut to trim unnecessary parts and keep your video snappy. Clear and concise videos retain viewers who have short attention spans.

8. Audio Control

Audio quality is crucial. Use background music that enhances your video but make sure it doesn’t overshadow your voice. Balance the audio levels so viewers can hear you clearly without being distracted by the background noise.

9. Lighting

Good lighting improves video quality. Whether it’s natural light from a window or a ring light, proper lighting makes your video more visually appealing. High-quality visuals reflect the effort you put into creating your content, making viewers more likely to engage.

10. First Comment Strategy

Be the first to comment on your own post. Ask questions or solicit responses, such as asking for opinions or part two requests. This encourages viewers to leave comments, which further boosts your video in the algorithm.

If you have any more questions, feel free to drop them in the comments. I'll respond to each one. Want a deeper dive into how I edit my videos? Let me know, and we'll create more tutorials.