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How to Make a Product Commercial using Canva | Coffee Commercial Ad for Nescafe

Education

Introduction

Creating an engaging product commercial can be a fun and rewarding process, especially when using user-friendly design tools like Canva. In this guide, we will explore how to design a captivating video ad for a coffee product—specifically for Nescafe. Let's get started!

Step 1: Create Your Design

  1. Open Canva: Start by clicking on the "Create a design" button.
  2. Choose Video Format: Select the video format to ensure your ad is in the right dimensions.
  3. Select Background: Navigate to the background color options and choose a gradient background. For a warm and inviting feel, opt for a circle gradient type.

Step 2: Add Images

  1. Search for Images: Go to the "Photos" section and search for a "coffee cup". Add a coffee cup to your canvas.
  2. Edit the Image: Click on "Edit image," and then use the background remover tool to isolate the coffee cup. Adjust its size and position to fit your design.

Step 3: Incorporate Design Elements

  1. Add Shadow Effects: In the "Elements" tab, search for "Circle Shadow" to create depth in your design. Make sure to send the shadow element to the back.
  2. Add Text: Click on "Text" to add a heading. Type "coffee," then change the font to "High Cruiser" and increase the font size to 180 pixels. Adjust the font color as desired.
  3. Duplicate Text: Duplicate the title text and arrange them nicely within your layout.

Step 4: Layer Adjustments

  1. Layer Management: Go to the layers section and move the cup and shadow layer to the top. Adjust their size and position to create a cohesive look.
  2. Adding Additional Elements: Search for and add "coffee seed" and "nut", removing their backgrounds as well. Do the same for “choco chips” and position them attractively on the ad.

Step 5: Create Animation Effects

  1. Duplicate Pages: Duplicate the page to create dynamic text animations.
  2. Timing Adjustments: Select the first text, go to "More" and then "Show Timing." Reduce timing for faster transitions, setting the timings for each text to ensure they appear consecutively.
  3. Animation Effects: Apply different animations to your texts and images—for instance, use the "Hollow Effect" on certain texts and various motion effects for visual interest.

Step 6: Final Touches

  1. Upload Product Image: On the duplicate page, upload your product image and logo. Use the background remover tool for a cleaner look.
  2. Tagline Creation: Add a tagline relevant to your product using a clean font such as "Poppin Semi Bold," adjusting its size and positioning within the design.
  3. Blur Effects: Apply a blur effect to all elements to add a polished finish.

Step 7: Animate and Adjust

  1. Animate Elements: Choose appropriate animations for your images and text to create an engaging flow, utilizing effects like "Scrapbook" and "Wiggle Motion".
  2. Final Adjustments: Set adjustments in timing for all elements to create fluid transitions.
  3. Download Your Video: Finally, download your design in MP4 format for sharing.

Pro Tip

After downloading, consider editing the video in a video editor to remove any pauses, making the transitions smoother. Additionally, adding background sound can enhance the appeal of your advertisement.

Conclusion

And there you have it! A step-by-step guide to creating an eye-catching commercial for a coffee product using Canva. If you found this tutorial helpful, please give it a thumbs up and subscribe for more design tips. Feel free to leave any questions or comments, and I'll see you in the next video!

Keyword

  • Canva
  • Product Commercial
  • Coffee
  • Nescafe
  • Gradient Background
  • Animation Effects
  • Image Editing
  • Tagline
  • Video Format
  • Elements

FAQ

1. Can I use Canva for free?
Yes, Canva offers a free version that allows users to create designs, although some features and assets may require a subscription.

2. What image formats can I use in Canva?
You can upload and use JPG, PNG, GIF, and SVG formats, among others.

3. How do I remove backgrounds from images in Canva?
Select the image and click "Edit image," then use the "BG Remover" tool to remove the background quickly.

4. Are animations available in Canva?
Yes, Canva offers a variety of animation effects that you can apply to text and images to make your designs dynamic.

5. Can I download the video ad in different formats?
You can download videos in MP4 format for easy sharing, and you may also have the option to export your design in other formats, such as GIF or PNG for static images.