How to make announcement videos that stand out

Film & Animation

Introduction

Creating effective announcement videos can greatly enhance communication within your organization. In this article, we will discuss why videos are a superior method for sending announcements compared to traditional text-based emails. We'll also go over three essential tips for creating compelling announcement videos and walk you through a step-by-step process to make one using Biteable.

Why Use Video for Announcements?

Have you ever had the feeling that no one is reading your company emails? You're not alone—studies show that approximately 30% of employees do not read internal emails. Even when they do, a wall of text can be overwhelming, especially when buried among a multitude of daily communications. On top of that, email engagement is hard to track.

For organizations that need to share crucial information, particularly in hybrid work environments, it's essential to communicate effectively. Enter video—an engaging communication tool that can effectively deliver polished, concise messages that resonate with viewers.

When video announcements are executed correctly, they help convey critical information while engaging the audience in a more dynamic way, encouraging them to understand and act upon the message.

Three Tips for Effective Announcement Videos

1. Keep It Under Two Minutes

The purpose of an announcement video is to save time. Aim to keep the content brief and to the point. Highlight essential information quickly, like achievements or important dates, rather than dragging the audience through unnecessary details.

2. Focus on Essential Takeaways

Identify the core message and present it within the first 5 to 10 seconds of the video. This approach ensures that viewers receive the most critical details upfront, making it easier for them to understand the significance of the announcement without skimming through long content.

3. End with a Clear Call to Action

Always conclude your video with a specific next step for viewers. Clear instructions—like directing them to a registration link—can significantly increase the likelihood that they will act on your message.

4. Add Visuals and Animations

Incorporating engaging visuals and animations not only makes your video more attractive but can also aid in conveying the message effectively. For example, if you’re announcing a new team member, include a short clip of them introducing themselves.

Creating an Announcement Video with Biteable

Let’s explore how to create an announcement video using Biteable.

  1. Login or Sign Up: Visit the Biteable homepage and log into your account or create a new account if you don’t have one.

  2. Choose a Template: Use the template search bar to find the "announcements" category. Biteable offers a variety of templates suitable for different types of announcements.

  3. Edit Your Video: Once you select a template, you will be taken to the Biteable editor, where you can customize the text and background animations. Keep the message concise and ensure that it stays within your time limit.

  4. Add a Call to Action: Before exporting your video, include a call to action that guides your viewer towards their next step. If applicable, you can create clickable buttons that lead directly to the relevant link.

  5. Export and Share: After final adjustments, export your video, and you’re ready to share it with your audience.

With a wide array of templates and a user-friendly interface, Biteable makes creating engaging video announcements easy and efficient.

Keywords

  • Announcement videos
  • Employee communication
  • Video engagement
  • Call to action
  • Biteable
  • Templates
  • Visuals and animations
  • Internal messages

FAQ

Q: Why should I use video announcements instead of emails?
A: Video announcements are more engaging and effective at delivering important messages. They help convey information quickly and can improve viewer retention and understanding.

Q: How long should my announcement video be?
A: Aim to keep your video under two minutes to maintain viewer interest and convey your message efficiently.

Q: What are the essential components of an effective announcement video?
A: Essential components include a clear, concise message, a defined call to action, and engaging visuals or animations.

Q: Can I add a call to action to my video?
A: Yes, adding a call to action encourages viewers to take specific steps after watching your video, such as clicking a registration link or completing a task.

Q: What tools can I use to create announcement videos?
A: Biteable is a user-friendly platform that offers a variety of templates and editing features to create professional-looking announcement videos easily.