? How To Make CATCHY Video Ads Shopify Dropshipping 2020

Education

Introduction

In today's video, I'll be teaching you how to create drop shipping video ads for your products that can be utilized across multiple platforms such as Facebook, Instagram, and YouTube. This guide will walk you through the entire process from start to finish, covering everything from sourcing the content to editing it into a compelling video ad using Animoto. Additionally, we'll delve into the importance of eye-catching thumbnails and how you can create them to make your ads even more effective.

Thanks to your incredible support, the channel is growing rapidly, and I'm thrilled to provide you with valuable content to help you succeed in dropshipping without having to buy subpar courses. Let's dive into the steps involved in creating effective video ads for your dropshipping business.

Importance of High-Quality Video Ads

High-quality video ads can significantly reduce your Facebook ad costs, improve your marketing performance across different platforms, and help you achieve a higher quality score in your Facebook Ads Manager. Here are some of the benefits of great video ads:

  • Lower CPM (Cost Per Metric)
  • Higher Reach and Engagement
  • Better cost per click and quality score

Key metrics to achieve these benefits are:

  • Good watch time
  • High Click-Through Rate (CTR)
  • Active engagement

Tools You'll Need

  1. Video Downloaders:

    • Facebook Video Downloader
    • YouTube Video Downloader

  2. Image Downloader:

    • AliExpress Image Downloader (Chrome Extension)

  3. Video Editing Software:

    • For Mac: Animoto, iMovie, Final Cut Pro
    • For Windows: Animoto, Adobe Premiere

  4. Design Tool:

    • Canva (For creating thumbnails)

Finding the Video Content

You can source video content for your ads from:

  1. AliExpress Supplier Videos: Effective for product demonstration videos.

  2. Amazon Seller Videos: Great for high-quality product demonstrations without much text.

  3. Competitor Facebook Ads: Use portions of competitors’ videos, focusing on sections without text overlays.

  4. YouTube Reviews: Review and demonstration videos often have raw content without text overlays.

    It might also be beneficial to order the product and create custom content, especially as you begin to scale your business.

Structuring Your Videos

When structuring your videos:

  1. Use 3 to 5 different clips, each between 3 to 6 seconds.
  2. Aim for a video length between 15 and 40 seconds.
  3. Use no more than 20% text on any video slide.
  4. Make the first 3-7 seconds extremely engaging to grab attention.

How To Use Animoto for Video Editing

1. Upload Media: Upload videos and images sourced from AliExpress, YouTube, Facebook, and Amazon. 2. Trim and Edit Clips: Ensure clips are engaging by trimming to about 3-6 seconds each. 3. Add Text Overlays: Use engaging, problem-solving text, keeping within the 20% text rule. 4. Add Music: Select royalty-free music to create an engaging atmosphere. 5. Add Your Watermark: Include your business logo to take ownership of the content. 6. Export Video: Once all edits are complete, export the video at a suitable resolution.

Create Thumbnail with Canva

  1. Template: Use the 'Facebook Ad' template in Canva.
  2. Background Image: Use a high-quality screenshot from your video or product image.
  3. Text and Emojis: Use bold, catchy text and relevant emojis to attract clicks.

Keywords

  • Dropshipping video ads
  • Animoto video editing
  • Facebook Ads
  • AliExpress video content
  • YouTube product reviews
  • Custom product videos
  • Canva thumbnails

FAQ

1. Why are high-quality video ads important? High-quality video ads reduce ad costs, improve reach and engagement, and can significantly enhance your Facebook Ads quality score.

2. What are the essential tools for creating video ads? You will need video downloaders (for Facebook and YouTube), an image downloader (for AliExpress), video editing software like Animoto, iMovie, or Adobe Premiere, and Canva for thumbnails.

3. How do I source content for my video ads? You can source video content from AliExpress supplier videos, Amazon product videos, competitor Facebook ads, and YouTube product reviews.

4. How long should my video ads be? Video ads should ideally be between 15 and 40 seconds, with each clip being 3 to 6 seconds long.

5. How do I add text to my video clips without violating Facebook’s 20% text rule? Use the 20% text rule checker tool to ensure your videos comply with Facebook’s guidelines. Keep text short and impactful, focusing on solving customer pain points.

6. How do I make an engaging thumbnail for my video ad? Use Canva to create a captivating thumbnail. Use a strong background image, bold text, and relevant emojis to make your thumbnail stand out.

By following these detailed steps, you'll be well-equipped to create engaging, effective video ads for your dropshipping business.