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How to make LinkedIn ads that work

Film & Animation

Introduction

Creating effective video ads on LinkedIn can seem daunting, but with the right approach, you can utilize this platform to engage your audience and drive results. In this article, we’ll explore when to use video ads, best practices for creating impactful content, and a step-by-step guide on how to make your own LinkedIn video ad using the Biteable video maker.

When To Use Video Ads on LinkedIn

LinkedIn has evolved beyond being just a platform for text posts and job updates. Today, users are increasingly engaged with video and image content, making it a great avenue for advertising. Here are three key use cases for LinkedIn video ads:

  1. Education: Providing insights and updates about your industry can help raise awareness at the top of the sales funnel.

  2. Building Your Network: Leverage video ads to efficiently outline your business and invite connections—essentially utilizing LinkedIn's core purpose.

  3. Converting Sales: With granular targeting capabilities, LinkedIn allows you to reach the exact audience interested in your product or service.

Best Practices for Creating LinkedIn Video Ads

To maximize the effectiveness of your LinkedIn video ads, consider the following guidelines:

  1. Assume Your Audience Is Watching With Sound Off: Most people scroll through social media without sound. Utilize closed captions and text overlays in your videos to convey the message clearly.

  2. Don’t Forget Your Logo: Position your logo prominently at the start and end of your video and use it as a watermark throughout the content to ensure brand recall.

  3. End With a Strong Call-To-Action (CTA): Provide viewers with clickable links or directions on how they can engage with your services or learn more.

Creating Your Video Ad with Biteable

Follow these steps to create a LinkedIn video ad using the Biteable video maker:

  1. Choose a Template: Navigate to Biteable’s LinkedIn templates page, select a suitable template, and click "Edit Video."

  2. Adjust Video Settings: Opt for a 16:9 video shape and customize the background to fit your business narrative.

  3. Add Custom Text: Modify the text on the template to reflect your services and message.

  4. Incorporate Images or Videos: Use stock images or upload your own to create a relatable impression.

  5. Create Animations: Edit animations to fit your new video size by resizing and repositioning them.

  6. Gather Testimonials: If applicable, include customer testimonials for authenticity.

  7. Finalize with a CTA and Logo: Make sure to include essential contact details and a strong CTA. Adjust your logo for optimal visibility.

  8. Export Your Video: Head over to the export tab, compile your video, and share it across your social channels.

With these tips and steps, you will be well on your way to creating engaging LinkedIn ads that resonate with your audience.

Keyword

LinkedIn Ads, Video Ads, Marketing Strategy, Social Media, Brand Awareness, Call-to-Action, Biteable, Best Practices, Testimonials, Networking, Education.

FAQ

Q1: Why should I use video ads on LinkedIn?
A1: Video ads are effective in engaging audiences, educating them about your industry, building a network, and converting sales.

Q2: What are some best practices when creating LinkedIn ads?
A2: Always assume viewers are watching without sound, prominently display your logo, and end your video with a strong CTA.

Q3: How can I make my LinkedIn video ads stand out?
A3: Utilize visually appealing templates, use animations wisely, and include customer testimonials to enhance authenticity.

Q4: What tools can I use to create LinkedIn video ads?
A4: Biteable is a user-friendly platform that offers a range of templates specifically for LinkedIn ads.

Q5: How can I ensure my ad reaches the right audience?
A5: Utilize LinkedIn's targeting capabilities when setting up your ad to reach specific demographics aligned with your goals.