How To Make Personalized Videos Using Google Sheets, Zapier And Pirsonal [Step by step guide]

Introduction

Creating personalized videos can significantly enhance the customer experience and boost engagement. By leveraging the power of Google Sheets, Zapier, and the Personal platform, marketers can automate the generation of dynamic video content tailored to individual users. In this guide, I'll walk you through the step-by-step process of creating personalized videos using these tools.

Step 1: Set Up Your Accounts

To get started, you’ll need three key accounts:

Personal Account: Sign up for a free account at Personal. You can create a trial account without any credit card requirements.
Google Account: Ensure you have a Gmail or Google Drive account where you can create and manage Google Sheets.
Zapier Account: Sign up for a free account at Zapier. This integration platform is crucial for connecting Google Sheets with Personal.

Step 2: Create Your Video Template

Once your accounts are set up, proceed to create a personalized video template:

Access Template Gallery: Visit the template gallery in your Personal account. You can select any available free template or create your own using the Personal editor.
Using Personal Editor: The editor is a user-friendly drag-and-drop tool that allows you to add dynamic content, such as text, images, and videos. If you prefer coding, you can utilize Personal Script for more complex templates.
Define Dynamic Elements: Decide which objects in your template will be dynamic. This is crucial as it allows personalization for each video created.

Step 3: Prepare Your Data Source

Create a Google Sheet: In Google Sheets, create a new document with at least two tabs. The first tab, which will be your data source, should include columns for the first name, perks, and email addresses.

Example:
```
| First Name | Perk            | Email           |
|------------|-----------------|------------------|
| John       | Free Night      | john@example.com  |
| Jessica    | 20% Discount    | jessica@example.com|
```
Create the Zapier Tab: In the second tab, replicate the same structure as your data source, as you’ll be using this for the automation process.

Step 4: Connect Google Sheets to Personal via Zapier

Trigger Setup: In Zapier, create a new Zap and set Google Sheets as the trigger. Choose the event as "New Spreadsheet Row" to activate the process whenever new data is added.
Account Connection: Connect your Google Sheets account and select the document you created.
Action Configuration: Choose Personal as the action and select "Create Personalized Video." You will need to connect your Personal account by entering your Account ID and Account Secret from your Personal account settings.
Template Selection: Pick the template you wish to use and configure the dynamic fields by matching them with your data source. You can personalize elements like text, calls to action, and landing pages, using the dynamic values from your Google Sheet.
Test and Turn On Your Zap: After configuring, test the Zap to ensure it’s working properly. Once confirmed, turn on your Zap.

Step 5: Generate Personalized Videos

Now that everything is set up:

Adding Data: Simply add new rows to your Google Sheet, and Zapier will automatically trigger the creation of personalized videos based on the new information.
Delivery: Once videos are created, you can send them via email using various marketing automation platforms such as MailChimp, ActiveCampaign, or HubSpot for further automation.

Conclusion

By following these steps, you can efficiently create personalized videos, enhancing customer experience and engagement, without requiring extensive technical skills. The combination of Google Sheets, Zapier, and Personal provides a powerful framework for personalized video marketing.

Keywords

Personalized videos
Marketing automation
Google Sheets
Zapier
Personal platform
Dynamic content
Customer engagement

FAQ

Q: What do I need to create personalized videos?
A: You need accounts with Google Sheets, Zapier, and the Personal platform, as well as a suitable data source to work with.

Q: Can I customize the video template?
A: Yes, you can customize video templates using the Personal editor or create new ones from scratch.

Q: How does Zapier help in this process?
A: Zapier acts as the intermediary that connects Google Sheets to Personal, automating the video creation process whenever new data is added.

Q: Is any coding required?
A: No coding is required to create personalized videos using Google Sheets and Zapier; the process is designed to be user-friendly.

Q: How can I ensure my videos are unique for each viewer?
A: By using dynamic fields in your template that pull data from your Google Sheet, each video can be tailored to individual recipients based on their specific data.