How to Make Video Templates for your Brand with Kapwing for Teams

Introduction

Creating a consistent visual identity is essential for brands to stand out and remain memorable in the digital landscape. However, establishing a cohesive branding experience can be challenging, especially when multiple team members are involved in content creation. Fortunately, Kapwing has introduced an intuitive solution with the capability to create brand templates. These templates streamline the content creation process, enabling any team member to customize a starting point according to their specific project needs.

In this article, we will guide you through how to create three different types of brand templates using Kapwing. Before you dive into creating templates, it’s vital to first populate your team's brand kit. A brand kit serves as a comprehensive guide to your brand’s visual identity by outlining essential components such as colors, fonts, logos, and other assets. Once your brand kit is set up, Kapwing will automatically integrate these elements into the editor for everyone in your team’s workspace.

Step 1: Setup Your Brand Kit

To begin, establish your team’s brand kit. For a complete tutorial on how to set this up, please refer to the link in the description of the accompanying video.

Step 2: Create Your First Brand Template

We will start with a pre-existing template available on Kapwing's template library. For this example, we will select an Instagram Story template that we can customize for our company, Hobbs Inc.

Once inside the editor, you will notice that the brand kit colors are accessible at a glance. This makes it easy to adjust the background color and other customizable assets in the template. Additionally, you can change the fonts to match your brand by selecting the text, where your brand fonts will appear at the top of the dropdown menu.

Next, navigate to the media section and click on ‘My Media’ to see all branded media and logos available for inclusion. Add your logo to the bottom right corner of the Instagram story to ensure brand recognition. After final adjustments, rename the project and save it in your workspace. To convert this project into a brand template, click on the dropdown menu and select "Save as Brand Template." Congratulations, you’ve created your first brand template!

Step 3: Design a YouTube Thumbnail Template

Next, we’ll create a brand template for YouTube thumbnails for Hobbs Inc. The marketing team typically asks a graphic designer every week to design a new thumbnail. By creating a reusable template, the team can save time and effort.

Start by clicking on the ‘Create New Template’ option in the brand kit. This will take you to the studio where you can set up your canvas in a 16x9 ratio, suitable for YouTube. Since each thumbnail includes a relevant photo from the YouTube video, add a placeholder for that image.

Incorporate text that can be easily replaced later with the video title. Since you've set up the brand kit, any text added defaults to the brand font, Playfair.

Additionally, include your logo in the corner and a catchy arrow element that will point toward the subject of the thumbnail. Now you’ve successfully created a YouTube thumbnail template.

Step 4: Create a Podcast Promo Template

Lastly, we’ll design a template for Hobbs Inc.’s podcast promotions on social media. Every week, the social media team generates posts for the podcast, and creating a standardized template will facilitate a smoother process.

Begin by creating a new template with a 1:1 canvas for Instagram. Start by changing the background color to your brand’s orange. Add replaceable text and a placeholder for the podcast cover photo, which changes with each episode.

As the posts last exactly 60 seconds, set a custom duration for the template by clicking on the placeholder, selecting ‘Duration’, and entering 60. This creates a timeline for all assets in the project. Finally, add your logo to the bottom right and incorporate a progress bar to enhance viewer retention. Now the marketing team can easily initiate a project from this template, swap out placeholders with new content, and add the respective audio files.

Final Steps

Once your brand templates are created, you can access them at the top of your workspace. Simply click on any template to start a project, make necessary adjustments to the text and media, and voilà! You have a branded, professional-looking piece of content ready for distribution.

For further tutorials on Kapwing for Teams, view the playlist linked in the description. Thank you for reading, and if you found this article helpful, consider sharing or subscribing to our channel!

Keywords

• Brand Templates
• Kapwing
• Visual Identity
• Brand Kit
• Instagram Story
• YouTube Thumbnail
• Podcast Promotion

FAQ

Q1: What is a brand kit?
A: A brand kit is a guide that outlines the essential elements of your brand’s visual identity, including colors, fonts, logos, and other assets used for creating cohesive content.

Q2: How can I create a brand template in Kapwing?
A: To create a brand template, start by choosing a pre-existing template from Kapwing's library, customize it with your brand elements, and then save it as a brand template.

Q3: What types of templates can I create?
A: You can create a variety of templates, such as Instagram Story templates, YouTube thumbnails, and podcast promotion templates, tailored to the needs of your brand.

Q4: Can all team members use the brand templates?
A: Yes, once a brand template is created and saved in the team workspace, any team member can utilize it for their projects, ensuring consistency in branding.

Q5: How do I ensure my brand templates are on-brand?
A: By populating your brand kit with your specific brand colors, fonts, and logos in Kapwing, all templates you create will automatically apply these design elements.