How to make videos when you’re a marketer, not a video pro, with Descript

Introduction

Creating videos as a marketer can seem daunting, especially if you don't have professional editing experience. However, with tools like Descript, you can simplify the process and produce high-quality videos efficiently. This guide will walk you through how to use Descript, a text-based video editor, to bolster your video marketing efforts.

Why You Need Video as a Marketer

In today's digital landscape, video is essential for engaging your audience. Here are some compelling statistics that highlight the importance of video marketing:

• 3.5 billion digital video viewers worldwide – This number keeps growing as more people consume content online.
• 91% of businesses use video as a marketing tool – If your competitors are using video, you should too.
• Quality can be "good enough" – Research shows that most people agree video quality can be acceptable without being produced by a professional, making it more accessible for marketers.

Despite these benefits, many marketers struggle to create video content due to time constraints, steep learning curves, and collaboration challenges.

Overcoming Barriers with Descript

Descript offers a solution by making video editing as straightforward as editing a document. Here’s how to get started:

1. Editing is Like Typing: The interface resembles a word processor. You can edit your video by deleting unwanted text in the transcript, and the corresponding video sections will be removed.

2. Leverage AI: Descript's AI assistant, Underlord, can help in various ways, such as removing filler words and making audio sound like it was recorded in a studio.

3. Utilize Layouts: You can create custom templates for your projects or choose from pre-existing ones to maintain consistent branding in your videos.

4. Collaboration Made Easy: Teams can easily comment and share feedback directly within Descript, allowing for seamless collaboration.

5. Publishing and Sharing: Once your video is complete, you can publish it directly to multiple platforms, enhancing visibility and engagement.

Editing Workflow

Here is a brief recap of how to edit your marketing video using Descript:

• Upload Raw Footage: Start by uploading your raw video content into Descript.
• Transcription: Once uploaded, Descript generates captions, making it easy to find and remove unwanted sections.
• Use Underlord: Edit for clarity, remove filler words, and make use of AI features to streamline your workflow.
• Add Visual Flair: Insert graphics, title cards, and transitions between scenes to increase viewer engagement.
• Final Review and Publish: Utilize the team collaboration features for feedback and make any final adjustments before publishing.

Conclusion

Whether you are a beginner or have some video experience, Descript provides the tools needed to create professional-looking marketing videos without requiring extensive video editing knowledge. By leveraging text-based editing and AI features, you can maximize your productivity and engage your audience effectively.

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Keywords

• Video marketing
• Descript
• Text-based editing
• AI editing tools
• Collaboration
• Templates
• Filler words removal
• Workflow optimization

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FAQ

1. Is Descript suitable for beginners?

   • Yes, Descript is user-friendly and designed for marketers without extensive video editing experience.

2. Can I edit videos in multiple languages?

   • Descript can transcribe in multiple languages, but some AI features currently only support English.

3. Will my video quality need to be professional?

   • No, studies show that most viewers find "good enough" quality to be acceptable for marketing videos.

4. How do I add captions or graphics?

   • Descript allows you to easily add captions through its transcript and offers a range of graphics and templates.

5. Can I collaborate with team members?

   • Absolutely! Descript includes features for commenting and sharing projects with your team for collaborative editing.