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How to Make VIRAL UGC Ads with AI (Step By Step)

Howto & Style

Introduction

Creating effective ads is a cornerstone of success in the competitive world of e-commerce and dropshipping. If you've ever launched ads only to watch your budget vanish with little to no sales, you're not alone. However, with the right strategies, including utilizing AI to enhance your ad creatives, you can develop viral user-generated content (UGC) ads that capture attention and drive conversions. Below is a comprehensive guide on how to make these winning creatives step by step, combining my years of experience and insights from successful campaigns.

Understanding the Landscape

E-commerce is a bustling arena where standing out is essential. Over the past six years, I've spent millions on ads and learned valuable lessons on creating effective ads. The goal is to create ads that not only capture attention but also engage potential customers and encourage them to make a purchase.

Getting Inspiration for Your Creatives

Free Method: Facebook Ads Library

  1. Navigate to the Facebook Ads Library: This tool helps you see what others in similar niches are doing.
  2. Filter Ads: Set the country to the United States, change the ad category to “All Ads,” and utilize keywords like “home decor” instead of “candle” to get a broader range of ads.
  3. Analyze Competitors: Look for brands with a large following and successful, long-running ads. Ads that have been performing well for more than two weeks are worth considering.
  1. Leverage Winning Hunter: This tool identifies winning ads across platforms. By sorting ads that are labeled as "Winners," you can quickly find creatives that have been running successfully.
  2. Track Sales Performance: Winning Hunter provides insights into sales generated, further validating the effectiveness of certain ads.

Creating Your Own Winning Ads

Step 1: Find Similar Creatives

Once you've gathered a collection of potential ads, choose one that aligns closely with your product. For an example, let’s consider a “pourable candle” product, which serves as a great hook due to its unique features like automatic extinguishing upon spillage.

Step 2: Modify the Script Using AI

  • Transcribe: Use transcription tools to get the script of the winning ad.
  • Customize with AI: Utilize models like ChatGPT to adjust the script to fit your product’s pain points, ensuring it addresses your audience’s needs directly.

Step 3: Generate AI Voices

  • Use platforms like 11 Labs to convert your customized script into a voiceover. Breaking the script into manageable sections helps to create better pacing.

Step 4: Create an AI Avatar with Haen

  • Combine the AI voiceover with a realistic AI avatar. Choose a fitting backdrop and center your avatar in the frame to maintain audience engagement.

Step 5: Edit Your Ad with CapCut

  • Trim and Enhance: Use CapCut to refine your video, adding B-roll footage, upbeat music, and captions for improved accessibility.
  • Visual Hook: Ensure the first few seconds grab attention – it's crucial for engagement.

Finalizing Your Ad

Once edited, the final ad should be a polished and engaging final product that encapsulates the essence of your offering. Aim for a concise duration, ideally around 15-30 seconds, to maintain viewer attention.

Conclusion

As you implement the strategies discussed here, remember that the key to success is consistency and experimentation. Regularly pump out creatives and A/B test different variations to find what resonates best with your audience. If you're looking for more personalized guidance on launching and scaling your e-commerce business, consider enrolling in mentorship programs or seeking experts in the field. Continuous learning and adaptation are your greatest tools to thrive in dropshipping.

Keywords

  • Viral Ads
  • User-Generated Content
  • Facebook Ads Library
  • Winning Hunter
  • AI Voices
  • Script Modification
  • Engagement
  • E-commerce Strategies

FAQ

What is the Facebook Ads Library?

The Facebook Ads Library is a tool that allows you to view active ads run by various brands, providing insights into strategies and creatives that work.

How can I find successful ads in my niche?

You can use both free tools like the Facebook Ads Library or paid platforms like Winning Hunter to explore and analyze ads that have been successful in your niche.

What is user-generated content?

User-generated content (UGC) refers to any content—like videos, photos, or testimonials—created by customers or users of a product, often used in advertisements to establish authenticity and relatability.

How can AI assist in ad creation?

AI tools can help transcribe scripts, modify content for personalization, and generate voiceovers or realistic avatars, making the ad creation process faster and more efficient.

What are the steps to editing my video ad?

Editing involves trimming unnecessary parts, adding voiceovers and music, including B-roll footage, and overlaying text or captions to enhance clarity and engagement.