How to Make Viral YouTube Shorts

Introduction

Introduction

I recently interviewed a YouTuber known as Global Things, who has over 200,000 subscribers and millions of views on his YouTube Shorts, to uncover the secrets behind his success. This article compiles insights from our conversation to help you achieve similar success on your own channel.

What Are YouTube Shorts?

YouTube Shorts are essentially YouTube’s answer to TikTok. These are vertical videos that are under 60 seconds long, allowing creators to produce bite-sized pieces of content. According to Global Things, Shorts are particularly useful for topics that don't warrant a full-length video but still provide interesting content.

Benefits of Making YouTube Shorts

The biggest benefit of creating YouTube Shorts is the potential reach. Shorts often attract a wider audience than long-form content. They are quicker to make, allowing for a higher quantity of content on your channel. Global Things mentions that he spends approximately 3.5 hours per minute of content produced.

Choosing a Niche

When deciding on a niche, Global Things emphasizes following your interests. He insists that consistency and passion are key as YouTube is a marathon, not a sprint. Pick a niche that you are genuinely interested in and can continue working on without losing enthusiasm.

Understanding the YouTube Shorts Algorithm

Global Things notes that his Shorts initially spiked in views within the first few hours and then plateaued. However, once one of his Shorts gained traction, his other videos also started receiving more views. Persistence and iteration are vital; continually assess and improve your content based on viewer engagement.

Quality vs. Quantity

While posting frequently is important, the quality of each Short should not be compromised. If you find your content unengaging, so will your audience. Make sure each video provides clear value to your viewers.

Importance of Consistency

Consistency in posting helps build an audience that regularly comes back to your channel. A messy upload schedule can confuse viewers, making it difficult to build a loyal following.

Effective Editing and Intro Techniques

Global Things mentions that his Shorts are not high in production value and are often created on his phone. The key is to keep viewers engaged. He speaks quickly to fit more information within 60 seconds while maintaining clarity. The intro of a Short is crucial and should succinctly explain what the video is about to keep viewers hooked.

Analyzing Analytics

Important analytics to watch include the percentage of viewers who continue watching your video versus those who scroll past it, and the average view duration. High engagement rates often indicate successful content.

Ideal Length for YouTube Shorts

While Shorts must be under 60 seconds, never pad the length with unnecessary content. Deliver as much value as possible in the shortest time.

Balancing Shorts and Long-form Content

Global Things advises creating both Shorts and long-form content from the beginning to keep your audience engaged with all types of content you produce. Ensure that both types of videos are directly correlated to maintain viewer interest across your channel.

Monetization and Sponsorships

YouTube Shorts generate significantly less revenue compared to long-form videos. Global Things mentions that Shorts earnings are around five cents per thousand views, whereas long videos can earn several dollars per thousand views. While integrated sponsorships in Shorts are not common yet, there is potential if the content aligns with the sponsor.

Conclusion

To follow Global Things’ journey and learn more, you can check out his channel. As he often says, persistence and passion are critical; consistency and quality should go hand-in-hand.

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Keywords

• YouTube Shorts
• Global Things
• Niche
• Consistency
• Quality vs. Quantity
• Viewer Engagement
• Analytics
• Monetization
• Sponsorships

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FAQ

Q: What are YouTube Shorts?

A: YouTube Shorts are vertical videos under 60 seconds, similar to TikTok, designed for quick, engaging content.

Q: Why should I make YouTube Shorts?

A: Shorts can reach a wider audience faster and are quicker to produce than long-form content.

Q: How do I choose a niche for my channel?

A: Follow your interests to ensure you remain passionate and consistent; YouTube is a marathon, not a sprint.

Q: How long does it take to make a YouTube Short?

A: Global Things mentions it takes him approximately 3.5 hours per minute of content.

Q: What's more important, quality or quantity?

A: While frequent posting is beneficial, each video must maintain quality and offer clear value to viewers.

Q: How do I keep viewers engaged in a YouTube Short?

A: Use a strong intro and speak quickly but clearly. The first few seconds are critical to retain viewers.

Q: Are YouTube Shorts profitable?

A: Shorts generate less revenue compared to long-form videos, around five cents per thousand views.

Q: Can I use sponsorships in YouTube Shorts?

A: Integrated sponsorships in Shorts are not common but have potential if the content aligns with the sponsor.

Feel free to explore these strategies and insights on your YouTube journey.