How To Run Facebook Ads For Dropshipping & Ecommerce | Best Method To Get 100 Orders Per Day

Introduction

Introduction

Hello friends, welcome to this guide! In this article, you will learn the best methods to run Facebook ads for dropshipping and eCommerce. The strategy outlined here can help you scale your campaigns significantly, potentially reaching 100 or even 1,000 orders per day. This method is simple and effective, provided you dedicate some time and follow the steps discussed.

Step-By-Step Guide

1. Create a Sales Campaign

• Go to Facebook Ads Manager and click on "Create".
• Select the 'Sales' campaign objective and click on 'Continue'.
• Start with a fresh ad account and a fresh manual sales campaign.
• Name your campaign with a date for easy reference.
• Use the Advantage campaign budget to set your initial budget.

2. Budget Allocation

• Keep a budget of ₹20,00,000 for initial testing.
• You can include multiple ad sets within this budget.

3. Define the Data Set

• Conduct research for various interests related to your product.
• Use broad keywords to find interests such as Yoga, Buy One Get One Free, Spa, E-Commerce, and Nature Photography.
• Target each interest in a single ad set for detailed analysis.

4. Set Up Ad Creatives

• Create multiple versions of primary texts, headlines, and descriptions.
• Use Chat GPT to refine your ad copy.
• Create three ad creatives and upload the videos.
• Ensure the videos fit well in different placements like Stories, Reels, and Feeds.

5. Audience Targeting

• Define the target audience age group (e.g., 25-54 years).
• Select all genders.
• Optimize the pixel for purchase events.
• Exclude specific locations if necessary.

6. Ad Set Creation

• Create multiple ad sets with single interests each.
• Using a single interest per ad set helps identify which interest works best.
• Allow the ad sets to run for at least three days to gather sufficient data.

7. Ad Publishing

• Make sure to publish all ad sets and campaigns together to avoid confusion.
• Monitor the performance and gather data on which interests convert better.

8. Post-Publishing Analysis

• Analyze the data collected after running the ads for a few days.
• Identify the best-performing interests.
• Scale the campaigns by increasing the budget for the best-performing ad sets.

9. Scaling Up

• Once you have proof of concept, focus on scaling your campaigns.
• Use both horizontal and vertical scaling strategies to increase orders from 50 to 200 or more per day.

Keywords

Keyword: Facebook Ads, Dropshipping, eCommerce, Sales Campaign, Budget Allocation, Ad Creatives, Audience Targeting, Data Set, Ad Set Creation, Scaling Up

FAQ

Q1: Why is targeting a single interest per ad set important?
A1: Targeting a single interest per ad set helps identify which interest performs best and provides clear data for optimizing future ads.

Q2: How long should I run my ads to gather sufficient data?
A2: Run your ads for at least three days to allow Facebook's algorithm to optimize and provide accurate performance data.

Q3: What should I do if one of my interests is not performing well?
A3: Give it time to optimize. If after three days there are no improvements, consider turning off that ad set and focusing on better-performing interests.

Q4: How can I create multiple variations of ad copy easily?
A4: You can use tools like Chat GPT to help generate different variations of primary text, headlines, and descriptions.

Q5: How do I know if my product page is well-optimized?
A5: Ensure that your product page is clear, concise, and provides all necessary information about the product. Include social proofs, like reviews, to build trust.

Q6: What if I don’t have the resources to create professional videos?
A6: You can source videos from platforms like Amazon or create simple screen recordings using tools like a screenshot extension for screen recording.

Q7: How do I exclude specific locations in Facebook Ads Manager?
A7: Go to the location settings in Ads Manager, create a list of excluded locations, and save it. This helps in targeting the right audience and avoiding potential fake orders.

Conclusion

By following this structured approach, you can successfully run Facebook ads for your dropshipping and eCommerce business. Remember, patience and detailed analysis are key to scaling up your campaigns and achieving higher order volumes. Happy advertising!