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How To Run Tiktok Ads For Beginners (FULL GUIDE)

Education

Introduction

In this guide, you will learn everything you need to know about running profitable TikTok ads in 2024 in under 15 minutes. With an astounding 1.1 billion users each month, TikTok presents a unique opportunity for businesses to promote their products and services to a targeted audience.

Getting Started with TikTok Ads

To start running TikTok ads, you need to set up an account with the TikTok Ads Manager. Follow these steps:

  1. Create a New Account: Use the sign-up link in the description and get a free ad credit bonus.
  2. Fill in Details: Once you confirm your email, set your industry to e-commerce, fill out the requested information, and click continue.
  3. Billing Setup: Set your billing link to manual for now; you can change this later.
  4. Go to Ads Manager: Click to proceed to the ads manager.

You will then need to set up your first campaign:

  • Click “Custom” to proceed and set up your campaign.
  • Once you're on the dashboard, create two ad sets, each with a budget of $ 50.
  • Within each set, create five ads with five text options, enabling smart creative for ultimately 10 ads running simultaneously.
  • Keep your targeting broad, allowing TikTok’s algorithm to find your potential customers.

Ad Strategy

When it comes to products, choose ones that typically have broad appeal and are relatively low in price. Most TikTok users are younger and often are not in the mindset to make large purchases. Instead, the goal is to tap into impulse purchases that engage the dopamine response.

Next, duplicate your profitable ad sets into a Campaign Budget Optimization (CBO) campaign, setting the budget at $ 50 per day. TikTok will automatically allocate the budget to the ads that are likely to yield the best results.

If your campaign performs well, consider "surf scaling." This means increasing the budget by 50-100% after each hour if the ad continues to be profitable. At midnight, reset the budget back to its original amount to start the process anew.

Avoiding Bans and Restrictions

TikTok ads tend to face fewer account bans compared to platforms like Facebook, but it's essential to adhere to TikTok's advertising policies. Avoid promoting dangerous or consumable products such as weapons, supplements, or other items taken internally.

If your account does face restrictions, you can appeal by logging into the Ads Manager, going to Customer Support, and filing an appeal. If reinstatement fails, create a new account with a different email and payment method.

Consider applying for a TikTok agency account, which typically faces fewer restrictions and allows multi-account management, immediate support, and advanced features. Although these accounts can be sourced from third-party sellers, ensure they are reputable.

Optimizing Your Checkout Process

One critical factor for success is having a seamless checkout process. Many beginners focus excessively on website aesthetics and various applications, which can be counterproductive. Strive for simplicity—ensure your checkout funnel is quick and user-friendly to lower drop-off rates.

TikTok users might not already trust your brand, so streamlining their experience is crucial. Your primary aim should be to convert interest into sales quickly, and a frictionless checkout could make all the difference.

To simplify hop on AI tools that can create a Shopify store in less than 10 minutes—this can help minimize setup time and eliminate unnecessary stress.

Conclusion

While running ads can feel overwhelming, remember that the focus should be on your product and marketing strategy. The ad strategy will follow naturally as you refine your approach. For a more detailed walkthrough, additional resources, and free tools, check the links in the description.

Keywords

  • TikTok Ads
  • Beginners Guide
  • Ad Strategy
  • Campaign Budget Optimization
  • Surf Scaling
  • Agency Accounts
  • Checkout Process

FAQ

1. How do I start running ads on TikTok?
To start running TikTok ads, create an account in the TikTok Ads Manager and set up your first campaign by filling out the necessary information and choosing your budget.

2. What is surf scaling?
Surf scaling is the tactic of increasing your ad budget by 50-100% for each successful hour during the day. This helps maximize profitable campaigns.

3. How can I avoid account bans?
Avoid promoting dangerous or consumable products, such as supplements or firearms, to prevent account bans. Adhere closely to TikTok's ad policies.

4. What is a TikTok agency account?
A TikTok agency account offers enhanced features and support, such as multi-account management and immediate assistance, making it easier to scale your advertising efforts.

5. How important is a smooth checkout process?
A frictionless checkout process is vital to reducing cart abandonment rates and ensuring customers complete their purchases. Aim for simplicity and efficiency in your online store.