How to Supercharge Your Onboarding with Personalized Videos

Introduction

In today's digital age, users are bombarded with emails every minute of every day. When your onboarding email arrives, it’s only natural for it to be lost in the shuffle. This often leads to new users skipping the introduction to your product, resulting in confusion about its functionalities. Consequently, this confusion can cause less activation, increased support requests, and an overall poor user experience.

In this article, we will discuss how to enhance your onboarding process and increase the likelihood of converting new customers into loyal users through the use of personalized videos.

The Power of Personalized Videos

Personalized videos are extremely effective in onboarding because they foster a sense of connection with your users. Instead of sending a generic welcome email, imagine including a video that addresses the user by name: "Hey Kevin, we're excited to have you on board!"

Beyond just personalizing with names, you can integrate additional user data you have on file, such as company name, email, or hometown. This level of personalization creates a warm and engaging experience. According to a recent survey, around 80% of consumers believe that personalized videos drastically improve their customer experience. Personalized videos not only grab attention but also help in building trust.

Once you establish that connection, you can seamlessly guide new users through the essential features of your product during the onboarding process. This approach not only makes a lasting first impression, but it also ensures that users familiarize themselves with your product from day one.

Automating Personalized Videos

Now, you might wonder why personalized videos aren’t a common practice yet. There are three main reasons:

Lack of Awareness: Many people simply didn’t know that video personalization exists and can enhance their onboarding strategy.
Manual Effort: The manual creation of onboarding videos is often viewed as tedious and overwhelming.
Software Limitations: Finding suitable software for video personalization may seem daunting for some.

However, this is where automation comes into play. By utilizing tools like After Effects templates and video automation platforms such as Plainly, you can simplify the process.

Step-by-Step Automation Process

Create an After Effects Template: Start by designing a simple, engaging template. In this template, include placeholders for the customer's name, organization, email, and even their signup date.
Upload to Plainly: Upload your After Effects template to Plainly. Here, you will specify which elements (name, organization, date, etc.) need to be changed in the video based on user data input.
Generate a Workflow: Finally, create an automated workflow that produces and sends a personalized video whenever a new user registers.

With this setup, you have transformed an ordinary onboarding email into a memorable, engaging experience—all on autopilot.

Conclusion

In a world where customers receive countless emails, standing out is no longer optional—it’s essential. Personalized onboarding videos create critical connections, guiding users through your product while delivering a strong first impression. By automating this process, you not only save time but also significantly enhance the customer experience from the very beginning.

If you’re ready to elevate your onboarding strategy and witness firsthand how personalized videos can transform customer interactions, visit Plainly and start your free trial today. Don't forget to subscribe to our YouTube channel for more video automation tips and tricks!

Keywords

Personalized videos
Onboarding
Customer experience
Automation
User engagement
After Effects templates
Workflow

FAQ

1. What are personalized videos?
Personalized videos are custom video messages tailored to individual users, often including personal data, such as their name or company, to create a connection with the viewer.

2. Why should I use personalized videos for onboarding?
Using personalized videos in onboarding helps establish trust and connection, making users feel valued and engaged with your product from the very start.

3. How can I automate the creation of personalized videos?
You can automate the creation of personalized videos using software like After Effects for template creation and platforms like Plainly to seamlessly generate and send videos based on user data.

4. What do I need to get started with personalized video automation?
To start, you will need an After Effects template, access to a video automation platform like Plainly, and some basic coding knowledge to set up the workflow.

5. What impact can personalized videos have on user engagement?
Personalized videos can significantly improve user engagement by drawing attention, increasing trust, and ensuring users feel welcomed and informed about your product.