How to use Brand Kit to Stay Visually Consistent with Kapwing for Teams

Howto & Style

Introduction

In today's digital landscape, having a consistent visual branding identity is crucial for standing out and ensuring that your brand remains memorable online. However, maintaining a cohesive visual identity can be a time-consuming task, especially when it involves multiple team members. From tracking down assets to remembering hex codes and fonts, ensuring consistency can become tedious.

A very effective solution is to create a brand kit. A brand kit serves as a comprehensive guide that outlines the essential components of your brand's visual identity. Using Kapwing, a collaborative video editor, teams can create professional videos more efficiently while keeping all branding elements consistent.

Setting Up Your Brand Kit in Kapwing

To set up your brand kit, navigate to your preferred workspace within Kapwing and select the brand kit tab located on the left sidebar. Inside the brand kit tool, you can specify brand colors, choose fonts, and upload any logos, images, or videos necessary for your branding efforts.

Choosing Brand Colors and Fonts

Selecting brand colors is straightforward; you can either pick a color or type in its hex code. Kapwing offers a wide selection of fonts, and if your specific font is unavailable, you have the option to upload a TTF or OTF file.

Storing Brand Media

The brand media section is where you can store various images, videos, audio files, GIFs, and other digital assets that your team may need. For instance, you can upload various versions of your logo and common animations used in your videos. Once your brand kit is populated, all team members will have instant access to these assets any time they create a new project.

Creating a Brand Template

Brand templates help streamline the content creation process. They allow anyone on your team to start from a template and tailor it to meet specific project requirements. To create a brand template, click on “Create New Template” at the top of your brand kit. You’ll be taken to the studio to create a template tailored for your needs—like generating video content for social media channels.

Utilizing Brand Assets in the Studio

When you begin creating a new project, you will notice your selected brand colors conveniently appear in the studio. If your promotional video requires a title, you can use the brand font you previously selected as the default. If you wish to change the font, all alternative brand fonts will show up first in a drop-down menu, allowing you to switch fonts quickly.

You can also change text colors using the brand colors laid out earlier. To add logos or other media, navigate to the media section, and you’ll find your brand media readily accessible.

Adding Placeholders and Final Details

Next, you can add placeholders to establish sections within the video. If you are creating YouTube Shorts, for instance, you might set a placeholder for 60 seconds. Lastly, consider adding a subscribe animation for better viewer engagement.

Implementing Your Brand Template

Once your template is complete, head back to your workspace where you'll have the option to create a new project from scratch or use your brand template. Starting from a template creates a copy of the project that anyone can modify without affecting the original template. Simply import your video, adjust the cropping, and edit the title to create an on-brand video that aligns perfectly with your identity.

You can also convert any existing project into a brand template with ease. Just click on the dropdown menu and choose “Save as Brand Template.” This feature enables your team to create on-brand content swiftly, facilitating collaboration across all members.

Conclusion

By leveraging Kapwing’s brand kit and template features, teams can significantly enhance their video creation processes while maintaining consistent branding. Whether team members start with a brand template or begin a project from scratch, they have immediate access to essential visual branding elements. Empower your entire team to collaborate effectively in producing on-brand content that resonates with your audience.

Keywords

  • Brand kit
  • Visual branding
  • Kapwing
  • Brand colors
  • Brand fonts
  • Brand media
  • Brand template
  • Consistency
  • Collaboration

FAQ

Q: What is a brand kit?
A: A brand kit is a comprehensive guide that outlines the essential components of a brand's visual identity, including colors, fonts, and logos.

Q: How does Kapwing help maintain visual consistency?
A: Kapwing allows teams to store and access all branding materials in one place, facilitating the creation of professional, consistent content.

Q: Can I upload my fonts to Kapwing?
A: Yes, if you can't find a specific font in Kapwing, you can upload TTF or OTF files directly.

Q: What are brand templates used for?
A: Brand templates streamline the content creation process, allowing team members to customize a pre-designed template according to their project needs.

Q: How can I share a brand template with my team?
A: Once your brand template is created, it can be accessed within the workspace, allowing your entire team to use it for video projects without altering the original template.