How to Use the Creative Assistant in Mailchimp (2023)

Education

How to Use the Creative Assistant in Mailchimp (2023)

Hi, I’m Mariana with Mailchimp. In this article, we'll explore how you can leverage Mailchimp’s Creative Assistant to swiftly create an elegant set of graphics for your marketing content. The Creative Assistant is an AI-powered design tool that generates aesthetically pleasing multi-channel designs tailored to your brand.

By simply entering your website’s URL, the Creative Assistant familiarizes itself with your brand and creates a brand kit along with unique designs. This helps you ensure that your marketing designs are professional, beautiful, and consistent across various channels. Additionally, it resizes the designs automatically based on the target marketing channel.

Today, I want to demonstrate how to create a landing page with graphics to announce a 10% discount on first orders. Ready to dive into the Creative Assistant? Let’s get started!

Steps to Use the Creative Assistant

  1. Initiate the Creative Assistant:

    • In the builder, pull an image block and click ‘Creative Assistant’ either in the editing pane or the block itself.
    • Next, type in your website URL and click ‘Show me designs’ to view a set of beautiful options that utilize your brand’s text, colors, and images. If this page doesn’t appear, Mailchimp will use the brand information already available in your account.

  2. Customize Brand Settings:

    • On the ‘Create Designs’ tab, you can see a selection of designs based on the look and feel of your website.
    • To further tweak these designs, update the brand settings manually to match the business, product, or marketing campaign you are working on.
    • Click the ‘Brand Kit’ tab to edit your logo, fonts, and colors. Choose the configurations that best represent your brand.

  3. Generate New Designs:

    • Return to the ‘Create Designs’ tab and click ‘Create New Designs.’
    • Choose an objective to help the Creative Assistant generate designs based on your marketing goals, then click ‘Next.’
    • Input a heading and subheading for the design.
    • Select up to four images from your files and click ‘Generate Designs’ to see what the Creative Assistant comes up with.

  4. Customize and Insert Designs:

    • Choose the channel size to fit different dimensions on your landing page and social channels.
    • To view more options, click ‘More Designs.’
    • Select a design you like and, if needed, hover over the image to insert it into your landing page or customize it further.
    • Within the customization interface, you can shuffle the layout or manually change elements of the design such as font, size, color, content, images, and logo.
    • Once satisfied, click ‘Insert Design’ to see it applied to your landing page.

  5. Continue Editing:

    • If you wish to change your designs, you can always return to the Creative Assistant to continue editing.
    • Your creations will be saved in the design library within the Creative Assistant.
    • Note that only accounts on certain paid plans can download Creative Assistant designs for external use beyond Mailchimp.

And that’s it! You’ve learned how to utilize the Creative Assistant in Mailchimp. For more information, check out Mailchimp’s guides and tutorials.

Keywords

  • Mailchimp
  • Creative Assistant
  • AI-powered design tool
  • Brand kit
  • Marketing content
  • Design customization
  • Landing page
  • Marketing channels
  • Design library

FAQ

Q: What is Mailchimp’s Creative Assistant? A: Mailchimp’s Creative Assistant is an AI-powered design tool that generates multi-channel designs tailored to your brand, ensuring consistency and professionalism across your marketing content.

Q: How do I initiate the Creative Assistant? A: In the builder, pull an image block and click ‘Creative Assistant’ either in the editing pane or the block itself. Enter your website URL and click ‘Show me designs’ to see design options.

Q: Can I customize the designs generated by the Creative Assistant? A: Yes, you can manually update your brand settings such as logo, fonts, and colors. You can also customize each design's elements such as layout, font, size, color, content, images, and logo.

Q: Are the designs created automatically resized for different marketing channels? A: Yes, the Creative Assistant resizes designs automatically based on the target marketing channel, ensuring they fit different dimensions for various platforms.

Q: Where are the designs stored, and can I use them outside of Mailchimp? A: The designs are stored in the design library within the Creative Assistant. Note that only accounts on certain paid plans can download these designs for use outside of Mailchimp.