I Booked 52 Meetings with PERSONALIZED AI Videos! (Potion Review)

Introduction

In this article, I will share how I successfully utilized video AI outreach to secure numerous meetings through cold emails. Over the past year, I have immersed myself in research regarding the use of AI and video tools like Loom to enhance outreach strategies. The results have been phenomenal.

Case Study: Client Success

For a client based in India that offers website design and app development services internationally, we sent approximately 100,000 cold emails. This initiative yielded an impressive 52 meetings, translating to around $ 34,000 in potential value. Ultimately, we closed over $ 100,000 in deals using this approach.

The Tool: Potion

The tool that played a significant role in this achievement is called Potion (also known as SendPotion). Priced at approximately $ 299 per month, Potion allows users to create up to 3,000 personalized videos. You can also produce an unlimited number of videos using the tool, which greatly enhances your outreach efforts.

Demo of the Tool

Here’s a brief overview of how Potion works. When creating a video, you can easily personalize it by adding the prospect's name and email. For example, upon clicking a video created through Potion, a personalized greeting appears, such as:

“Hey Sham, thanks for your response! My name is Ashish from Addictive Media.”

In the background, you can display the prospect's website to make the experience more relevant.

Each video pitch lasts about five minutes and includes a Calendly link for easy scheduling of meetings.

Creating Personalized Videos

Using Potion is straightforward. Here’s how to create personalized videos:

Credit Creation: Log into the tool and start a new video project.
Personalization: Input a customized greeting and select an appropriate video background.
Recording: Position your face within the outlined circle and start recording your message.
Save and Send: After recording, save the video and integrate it into your outreach email.

In crafting an email to your prospects, you can gently ask if they are open to receiving a video that explains your services in more detail. Send the video only after obtaining their consent.

Potion also provides the flexibility to use various dynamic AI video features, allowing you to combine different recordings, slides, and images relevant to your pitch.

Results and Analytics

From our outreach efforts, we achieved a response rate that included 152 affirmative replies. The analytics show that about 50 of these came after we began utilizing personalized AI video messages. The tool facilitates easier outreach by allowing you to cater to individual clients without the burden of manually recording the same message multiple times.

Conclusion

In summary, utilizing personalized AI video outreach tools like Potion has proven to be a game-changer for booking appointments through cold emails. This method not only streamlines the outreach process but also enhances engagement rates due to the personal touch it offers.

If you're looking to elevate your outreach game, I highly recommend trying out Potion for your campaigns. Stay tuned for my next video, where I will share the exact Loom video script that helped us book numerous appointments.

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Keywords

Personalized AI Videos
Cold Emails
Outreach Strategy
Potion Tool
Video Marketing
Lead Generation

FAQ

Q: What is Potion?
A: Potion is an AI video creation tool that allows users to create personalized videos for outreach efforts.

Q: How effective is video AI outreach?
A: Based on my experience, personalized AI videos can significantly enhance engagement and response rates, leading to successful meetings.

Q: How much does Potion cost?
A: Potion is priced at approximately $ 299 per month, allowing users to create up to 3,000 personalized videos.

Q: How do I personalize videos using Potion?
A: Users can input customizable greetings and choose relevant backgrounds and visuals to tailor their videos for each prospect.

Q: Can I use Potion for both video emails and dynamic presentations?
A: Yes, Potion allows for both personalized video emails and combines multiple video features for dynamic presentations.