"I f*cking HATE Generative AI"

Introduction

In an age where every company seems eager to dive into the artificial intelligence landscape, Procreate, a leading app for illustration, has made a bold decision to steer clear of generative AI technologies. The CEO, James Gada, recently shared this philosophy in a compelling video announcement, firmly stating, “Creativity is made, not generated.”

Gada’s rejection of generative AI is not merely a marketing gimmick; it is a stance that resonates with many creators who advocate for the importance of human touch and originality in the creative process. While generative AI does have its merits and applications, Procreate’s bold move has sparked significant conversation in the creative community and beyond.

As the AI landscape continues to evolve, many companies that previously hesitated to commit will likely join the “AI club.” However, it's essential to recognize that not every organization needs to adopt generative AI. For Procreate, focusing on genuine creativity may prove to be a differentiating factor in an industry increasingly saturated with automated solutions.

While some may see the trend towards AI as an inevitable advancement, Procreate stands firm in its belief that true creativity stems from human effort rather than algorithmically generated content. This commitment to authenticity could position Procreate distinctively in the market, appealing to artists who value their craft as an inherently human endeavor.

Keywords

• Generative AI
• Creativity
• Procreate
• Human Touch
• Originality
• AI Landscape
• Marketing Gimmick

FAQ

Q: What is Procreate's stance on generative AI?
A: Procreate has decided to reject generative AI technologies, emphasizing that "creativity is made, not generated."

Q: Who is the CEO of Procreate?
A: The CEO of Procreate is James Gada.

Q: Why is Procreate's decision significant?
A: Procreate's decision highlights the importance of human creativity and originality in an era dominated by AI solutions.

Q: Will other companies follow Procreate's lead?
A: It's likely that companies who were previously hesitant might soon adopt similar stances or market strategies.

Q: What message does Procreate’s announcement send to the creative community?
A: It reinforces the idea that not every company needs to leverage generative AI and that genuine creativity should be prioritized.