if you’re still not using AI to make (UGC) ads - idk what to tell you.

Introduction

If you've been struggling to find success with your video ads, it could be because you're missing out on the power of User-Generated Content (UGC) creators. Imagine this scenario: someone tries various shampoos, conditioners, and oils without success. Then they come across a unique scalp applicator that changes everything. This resonates with potential buyers because of its authentic feel, yet here's the kicker— the actress in the ad wasn't even a real person; she was generated entirely with artificial intelligence (AI).

In this article, I'm going to walk you through creating compelling UGC-style video ads using a tool called Arc Ads, while incorporating elements like a green screen effect that mimics the popular TikTok format.

Step 1: Research Successful Ads

To start, conduct thorough research to find other successful ads from brands that effectively use UGC. Focus particularly on ads where real-life customers share their experiences with products similar to yours. The objective is to analyze their scripts carefully, noting what makes them effective. You can begin this process by browsing your Facebook feed or by using the TikTok Creative Center. Look for ads related to the health and beauty niche, especially as we're focusing on a scalp applicator product.

If you're still having trouble locating high-performing ads, consider utilizing ad spy tools like Mana, which allows for deeper keyword filtering beyond what the TikTok Creative Center can provide. Once you set your parameters, you'll be able to access a wealth of high-performing creatives to inspire your scriptwriting.

Step 2: Creating the Script

Once you have notes from various successful ads, it’s time to create your script. A great way to generate compelling scripts is by using ChatGPT. Focus on drafting an interesting hook that captures viewers' attention as effectively as customers did in the ads you researched.

As a practical example, if you found an ad where the actress mentions her background (as a former gymnast) before sharing a valuable tip, you could use that structure to create your script. It should offer a relatable problem, establish credibility, and present a solution.

Utilize the ChatGPT prompt I've created. Simply input details like your product's name, the problem it solves, and a brief description of how it works. After generating a hook, ask for variations if needed until you find something you love. Then, request a complete script that flows from that hook.

Step 3: Generating UGC with Arc Ads

Once your script is well-structured, head over to Arc Ads to generate your AI actors. Inside the software, create a new folder for your product. Begin inputting your script and selecting your desired AI actors based on factors like gender and age.

After choosing an actor, you can preview how they deliver your script, making tweaks if necessary. You might want to emphasize certain words by capitalizing them or adding asterisks around keywords. After generating the video, consider adding additional clips, both from the actors and of real products being utilized to enhance credibility.

Editing Your Video

To edit your generated clips, use software like CapCut, which you can download for free. Layer your clips properly, making sure to remove backgrounds using the software’s features or other recommended tools if necessary. Add captions to increase accessibility, particularly for viewers who watch without sound. Finalize the edit by switching up the dynamics of the video, making it engaging while interspersing real user testimonials.

Once you are satisfied with your edits, you can export the final video and launch it across your advertising platforms.

Conclusion

Implementing AI-generated UGC into your video ads brings authenticity and relatability, making potential customers more likely to engage. Many top brands already harness the power of AI in their marketing strategies. By using tools like Arc Ads and drafting compelling scripts, you can position your business to thrive in a competitive landscape.

Keyword

• AI
• User-Generated Content (UGC)
• Video Ads
• Arc Ads
• ChatGPT
• Successful Ads
• Marketing Strategies
• Engagement

FAQ

Q: What is UGC?
A: User-Generated Content (UGC) refers to any content—like videos, photos, and testimonials—created by customers rather than brands, which highlights their experience with a product or service.

Q: How can AI help in video ads?
A: AI can generate realistic virtual actors for videos, allowing brands to create compelling advertisements quickly and efficiently without hiring real actors.

Q: What tools can I use to create UGC ads?
A: Tools like Arc Ads for AI-generated actors and ChatGPT for scriptwriting are excellent resources for creating UGC-style ads.

Q: Why is UGC effective for marketing?
A: UGC lends authenticity to a brand by showcasing real customer experiences, which resonates more with potential buyers than traditional advertising methods.

Q: How can I find successful ads for inspiration?
A: Use social media feeds, the TikTok Creative Center, or ad spy tools like Mana to analyze high-performing ads in your industry.