If you use AI in your advertising...

If you're going to use AI in your advertising, you really need to tread carefully and think about if it's going to mess with your consumer trust. In the long run, consider whether it will save you time and money or whether traditional methods are more beneficial.

Pay attention to businesses that include AI in their content. Audiences often react very poorly, so you'll have to be very clever about your approach. A case in point is a dress company called Selki, which sells very expensive dresses. They generated many of their patterns using AI, and the sentiment in the comments was overwhelmingly negative. This negative feedback got so bad that Selki had to start turning off comments because every post was filled with complaints. Customers were saying, "You're charging me £600 for a dress that you haven’t even put the time in to create the designs for. What am I paying for?"

Therefore, you really need to understand your audience and ensure the sentiment is right. This technology is very interesting but also very scary, and it could send your company to the ground if you tread wrong.

Keywords

AI
Advertising
Consumer trust
Traditional methods
Clever approach
Negative feedback
Dress company
Selki
Pattern generation
Audience sentiment

FAQ

Why should I tread carefully when using AI in advertising?
- AI can severely impact consumer trust and may not always save time or money compared to traditional methods.
Can you provide an example of AI being poorly received by consumers?
- Selki, a company that sells expensive dresses, faced significant backlash for using AI to generate their dress patterns, leading them to turn off comments due to overwhelming negative feedback.
What key aspect should companies focus on when using AI in advertising?
- Understanding your audience and ensuring the sentiment is positive are crucial to successfully implementing AI in advertising.
What risks does AI pose to businesses in the context of advertising?
- If not approached carefully, AI could damage consumer trust and potentially lead your company to financial losses or ruin.