Influencers BEWARE ⚠️ The Ad industry is making AI look less like AI.

Ever seen an ad and thought, "That looks fake, that's AI"? But that giveaway is so last year. Ad agencies are now getting more clever by combining AI with old-school tricks like Photoshop to create ads that can easily fool the eye.

To achieve these highly produced results, they use super detailed prompts and collaborate with AI artists such as animators, colorists, and even directors to guide the style and perfect the look. Moreover, ad agencies have designed systems that can turn a client's brand assets—like style guides and product images—into parameters and then use them to generate ads that align seamlessly with the brand's aesthetic.

And that's not all. One ad company even created videos using AI where the CEO personally thanked around one lakh employees by name. These companies are working hard to make AI look flawless, and they might soon get there.

But the question is, are we ready for artificial people in our ads? Is this the way forward? What do you think?

Keywords

AI
Ad agencies
Photoshop
Detailed prompts
AI artists
Brand assets
Style guides
Generative ads
Flawless AI
Artificial people

FAQ

Q: How are ad agencies making AI-generated ads look more realistic?
A: Ad agencies combine AI with traditional techniques like Photoshop and work with AI artists to guide the style and perfect the look.

Q: What are brand assets, and how are they used in AI-generated ads?
A: Brand assets like style guides and product images are turned into parameters that can be used to generate ads that align with the brand's aesthetic.

Q: Can AI be used to personalize videos?
A: Yes, for example, one ad company made videos using AI where the CEO personally thanked around one lakh employees by name.

Q: Are consumers ready for artificial people in ads?
A: This remains an open question and is subject to individual and societal readiness.

Q: What roles do AI artists play in creating these ads?
A: AI artists, including animators and colorists, help guide the style and polish the final look of the ads to achieve highly produced results.