Instagram Algorithm Update For July

Howto & Style

Instagram Algorithm Update For July

The CEO of Instagram has been increasingly active this month, sharing insights on what users should expect from the platform. At the same time, creators are noticing varying levels of engagement, with some content performing exceptionally well while others fall flat. This article aims to explain the latest Instagram updates for July, offering strategies to help you succeed on the platform.

Understanding Instagram's Changes

As an avid observer of social media trends, particularly Instagram, here are the key updates and optimization tactics that can enhance your Instagram performance this month.

Optimize Your Bio for SEO

Having an effective bio is crucial on Instagram, especially with recent changes. You have both a username (e.g., instagram.com/kelly) and a name field in your profile settings.

  1. Username and Name: These should be SEO-friendly. For instance, if you're a hot yoga instructor, consider adding keywords like "Hot Yoga Instructor" to your name field in addition to your username.
  2. Bio Contents: Make your bio SEO-friendly by including keywords that your audience might search for. This improves your chances of appearing in suggested accounts when users follow similar profiles.

Experiment with Different Content Lengths

Instagram content length is another crucial aspect:

  1. Short Videos: Despite earlier criticism, brief videos (4-6 seconds) are performing well.
  2. Mid-Length Videos: Videos up to 45 seconds cater to those who prefer slightly longer content.
  3. Long Videos: Videos longer than a minute can capture and retain audience attention, leading to higher conversion rates.

Carousel posts, particularly those with text overlay, remain effective:

  1. Image-Based Carousels: Use a series of images with short text (5-9 words) on each, telling a cohesive story.
  2. Text on Images: This format captures attention and encourages users to swipe through the carousel, increasing engagement.

Focus on Key Engagement Metrics

Instagram prioritizes:

  1. Comments: More valuable than likes, comments indicate genuine engagement.
  2. Shares: Encouraging users to share your content escalates its reach.
  3. Followers: New followers are significant, as Instagram prefers to show your content more often to your new followers when they log back in.

Leverage DM Automation

DM automation tools, like Go High Level, help manage engagement:

  1. DM Automation: Tools like Go High Level respond automatically to users, asking for information and delivering content. This boosts engagement and grows your mailing list.

Use Instagram’s New AI Feature

Instagram has introduced an AI feature to help creators discover trending content:

  1. Content Ideas: Use the AI feature to get ideas, trending topics, and audios specific to your niche.
  2. Participate Early: Being an early adopter of new features like AI can lead to more visibility, as Instagram promotes these features heavily.

Conclusion

For those interested in a deeper dive into mastering Instagram and other social media platforms, subscribing to my channel or joining our Vertical Video Mastery course could be incredibly beneficial. This comprehensive program runs for six weeks and offers live daily guidance on leveraging short-form video content to grow your audience.

Keywords

  • Instagram Algorithm
  • Instagram Bio Optimization
  • Content Length
  • Carousel Posts
  • Engagement Metrics
  • DM Automation
  • Instagram AI Feature
  • Social Media Strategy

FAQ

  1. What should I include in my Instagram bio to optimize it for SEO?

    • Include relevant keywords in both your name and bio sections to appear in search results and suggested accounts.

  2. What content length works best on Instagram?

    • A mix of video lengths—very short (4-6 seconds), mid-length (up to 45 seconds), and long (over a minute)—works best to capture different user preferences.

  3. How do carousel posts enhance engagement?

    • Carousel posts with text overlays tell a story and encourage users to swipe through, increasing interactions and time spent on your post.

  4. Why are comments more important than likes?

    • Comments signify genuine engagement and interaction, whereas likes can often be automated or less meaningful.

  5. How can DM automation tools help?

    • DM automation tools like Go High Level can manage responses, gather user information, drive engagement, and grow your email list.

  6. What is Instagram’s new AI feature?

    • The AI feature helps you discover trending content by providing ideas, trending topics, and popular audio clips in your niche.

  7. How does Instagram prioritize new followers?

    • Instagram shows your content more frequently to new followers, aiming to increase engagement shortly after they follow you.