Introducing Bland AI's Pathway Marketplace - Use any pathway off-the-shelf in minutes!

Hey everyone, it’s the Bland Boys back at it again! Today, we’re excited to introduce a revolutionary new feature from Bland AI: the Pathway Marketplace. Imagine the App Store but for conversational pathways. If you've ever been hesitant to create a pathway, this tool will make it so much easier to dive right in, grab a pre-made pathway, and put it to use immediately.

The Problem with Duplicating Work

Anyone who manages multiple sub-accounts knows the headache of duplicating work. Previously, you might have had to keep one eye on the old pathway and another on the new one. This costs valuable time and effort. The Pathway Marketplace simplifies this, saving you hours of repetitive tasks, and it's live now!

Marketplace Overview and Live Demo

We’re going to share our screen to give you a preview of the Pathway Marketplace. At the moment, it may look sparse, but it's growing every day. The demo will show you how to use a pathway for gathering customer feedback and increasing Google reviews.

Use Case: Gathering Reviews Using Voice Agents

For local service businesses, getting positive reviews—especially on Google—is critical. Negative online reviews can be detrimental. Our demo will show you how to use voice agents to get more positive reviews and proactively address any negative feedback.

Step-by-Step Process

CRM Integration: We’re using Go High Level as our backend CRM. Upon a specific condition, we send a web hook into Bland, triggering the pathway for customer feedback.
Pathway Design: The Bland pathway begins with asking if it’s a good time for the customer to talk. Depending on the response, it either reschedules the call or proceeds to gather feedback.
Positive Feedback Flow: If the feedback is positive, the voice agent thanks the customer and asks if it’s okay to send a review link. If agreed, Bland sends a web hook to make, which then sends the review link to the customer’s phone.
Negative Feedback Flow: When feedback is negative, the pathway uses empathetic responses to gather detailed feedback. This information is summarized and stored for future analysis.

Automation with Make

We're using Make (a no-code tool similar to Zapier) to integrate Bland with ChatGPT for analyzing call transcripts. It helps in parsing the feedback and adding it to Google Sheets. This way, businesses can see a consolidated view of customer feedback and take necessary actions.

Practical Benefits

Imagine four to five months from now when the voice agent's human-likeness improves significantly. This level of automation can turn a potential negative review into a customer retention opportunity.

How To Implement

We've made it incredibly easy for you to implement this system. The entire pathways, along with the make automations, are available in the links provided. There's no reason why you shouldn't start today and finish by the end of the week!

Conclusion

For businesses looking to proactively handle customer feedback and improve their review scores, the Pathway Marketplace offers an incredible advantage. We've shared the pathways and make workflows so you can start immediately. Let us know in the comments if you have any suggestions or ideas for future versions!

Keywords

Pathway Marketplace
Bland AI
Customer Feedback
Google Reviews
Automation
Voice Agents
CRM Integration
Make
ChatGPT

FAQ

Q1: What is the Pathway Marketplace?

A: The Pathway Marketplace is a new feature from Bland AI that allows users to pick pre-made conversational pathways from a store-like environment and integrate them directly into their workflows.

Q2: How does the Pathway Marketplace save time?

A: It provides pre-built pathways which you can use immediately, removing the need to duplicate work manually between different accounts or workflows.

Q3: Can this tool help manage negative reviews?

A: Absolutely! The pathways are designed to gather customer feedback proactively and address negative experiences before they become public reviews.

Q4: What CRM is used in the demo?

A: Go High Level is used as the CRM backend in the demo. However, the pathways can be integrated with most CRMs that support web hooks.

Q5: Is it easy for anyone to set up these pathways?

A: Yes, we've made our pathways and make automations available for download, with instructions for easy setup. You should be able to implement everything within a week.