Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers

Education

Introduction

In this episode of Out of Home Insider, host Tim dives into a riveting discussion with Jonathan Moffie, the founder of Streamer AI, a cutting-edge platform that harnesses generative AI to simplify the advertising process on connected TV (CTV). The focus is on how Streamer AI is addressing the long-tail demand for CTV publishers.

Recap of Previous Episodes

Before jumping into the main conversation, Tim summarizes last week’s episode featuring Robbie Patel, founder of Swim AI, which delves into supply path optimization in the digital advertising space.

Looking ahead, Tim teases the upcoming episode featuring Jeremy Sunny, founder of Day One, who will discuss the evolution of demand-side platforms (DSPs) and their move toward AI media buying.

Upcoming Events

Tim shares details about the Placer AI Discover event happening on December 10 at Chelsea Pier in New York City, highlighting a special promotion to save 70% on registration—bringing the ticket price down to an impressive $ 120.

Streamer AI's Innovative Approach

As the discussion shifts to Streamer AI, Jonathan talks about their platform aimed at democratizing CTV advertising. He emphasizes that Streamer AI launched in beta in March and has quickly grown by integrating advanced generative AI technologies that allow businesses to create commercials easily.

With just a business name or URL, users can generate an ad in seconds, edit it, and launch it seamlessly. Jonathan notes that the platform supports multiple languages and automatically appends audience segments based on the business’s context, which allows for better targeting.

Real-World Applications and Success Stories

Jonathan shares success stories from businesses that have used the platform. For example, a fitness influencer was able to generate a commercial in less than a minute while training a customer at the gym. Streamer AI aims to bring more small to medium-sized businesses into the CTV advertising space, providing them with tools previously exclusive to larger firms.

Challenges and Opportunities

The conversation also addresses the challenges of getting advertisers comfortable with using generative AI for ad creation, as businesses often find the process too easy to be true. To combat this, Streamer AI provides detailed performance tracking to reassure clients of the effectiveness of their campaigns.

Jonathan highlights their partnerships with well-known publishers like Reach TV and talks about the continued interest from linear TV companies looking to enhance their advertising offerings with Streamer AI's technology.

Future Aspirations

Jonathan hints at exciting developments in the pipeline, specifically the upcoming launch of generative AI 3.0, which aims to elevate the quality of AI-generated commercials even further while avoiding the pitfalls of the uncanny valley—ensuring that the generated content feels authentic and relatable.

Conclusion

Tim concludes the episode by thanking Jonathan for shedding light on how Streamer AI is making waves in the CTV advertising space and transforming how publishers think about long-tail demand. Jonathan encourages the audience to explore the tool themselves, with links provided for more information.

Keywords

  • Generative AI
  • CTV Advertising
  • Long-Tail Demand
  • Streamer AI
  • Self-Serve Ad Buying
  • Audience Targeting
  • Performance Metrics
  • Linear TV

FAQ

Q: What is Streamer AI?
A: Streamer AI is a platform that uses generative AI to simplify the advertising process on connected TV, allowing businesses to quickly create and launch commercials.

Q: How can I create a commercial using Streamer AI?
A: To create a commercial, simply enter the name or URL of your business, and the platform generates an ad in seconds that you can edit and launch.

Q: Does Streamer AI support multiple languages?
A: Yes, Streamer AI supports over 32 different languages and hundreds of dialects.

Q: What is the goal of Streamer AI?
A: The goal of Streamer AI is to democratize CTV advertising by enabling small and medium-sized businesses to easily enter the market and create effective ad campaigns.

Q: How do I measure the success of my ad campaigns with Streamer AI?
A: Streamer AI provides performance tracking, including QR code scans and website visits, to help advertisers understand the return on their ad spend.

Q: What future developments are planned for Streamer AI?
A: Streamer AI is working on launching generative AI 3.0, which will focus on improving the quality of generated commercials while avoiding the uncanny valley effect.