Lead-gen with LinkedIn video works!?✨

Introduction

As someone with a solid background in sales, I always knew I had the potential to help other companies enhance their sales strategy and improve their revenue. With this in mind, I decided to put myself out there and explore opportunities to consult for different businesses. My journey into this endeavor began with cold calls and sending out emails to prospective clients. However, the results were not as promising as I had hoped, mainly because I was still employed full-time and my schedule was quite packed.

To boost my visibility and engagement, I started creating and sharing video content on LinkedIn, along with relevant text posts. Initially, I wasn’t sure what kind of impact these videos would have, but I was eager to see the results. To my surprise, within the first few months, I began noticing a shift. Potential clients started reaching out to me. They sent me direct messages and emails expressing interest in the videos I had produced, particularly those related to selling techniques from 2019 and 2020. Many of these prospects had questions or were looking for advice on improving their LinkedIn presence to become more active on the platform.

This interaction was occurring around the same time that the world was starting to change, notably just before the COVID-19 pandemic. It became increasingly clear to me that traditional sales methods were evolving. I was starting to see more videos from larger entrepreneurs garnering attention, and I realized that video content was resonating well with an audience that was increasingly seeking actionable insights online.

The experience taught me that leveraging video content on platforms like LinkedIn can be a powerful lead generation tool. As the world shifts towards digital communication, the importance of engaging and insightful video content has never been clearer.

Keyword

• Sales
• Revenue
• Lead generation
• Cold calling
• LinkedIn
• Video content
• Engagement
• Digital communication
• Consulting

FAQ

Q: How can I use LinkedIn for lead generation?
A: You can create and share valuable video content regularly, engage with your audience through comments and direct messages, and optimize your LinkedIn profile for professionalism and visibility.

Q: What type of videos should I produce for LinkedIn?
A: Focus on creating videos that provide actionable insights related to your field, share tips, and discuss trends that might benefit your target audience.

Q: Did you experience immediate results after starting to post videos?
A: No, it took a few months before I started receiving inquiries and engagement from prospects interested in my content.

Q: Why is video content effective for sales?
A: Video content tends to be more engaging and can convey information quickly and effectively, making it easier for prospects to connect with the material.

Q: What changes have you noticed in sales strategies during the pandemic?
A: There has been a significant shift toward digital communication and online engagement, making platforms like LinkedIn even more vital for sales professionals.