MASSIVE Google Shopping UPDATE with CRAZY AI OVERHAUL! ? PPC News Daily

Science & Technology

Introduction

Hey everyone, it’s Louie here with your PPC News Daily, keeping you updated on everything that happened over the last 24 hours for October 16, 2024. Let’s dive right into today’s news!

To start off, the Google Ads Status Dashboard is still experiencing service disruptions. This issue began on October 11 and has been ongoing for 5 days now. We hope to see a resolution by the end of the week. Fortunately, most other services within the Google stack are operational.

Major Overhaul in Google Shopping

In one of the most significant updates we’ve seen in recent months, Google Shopping is getting a complete overhaul with AI enhancements aimed at improving user experience. The platform is revamping its shopping research process to provide more personalized results for users.

With AI's involvement, shoppers can expect intelligent recommendations that show the most relevant products based on their preferences. For instance, if you’re looking for a winter jacket suited for the Pacific Northwest, the search results will focus on products that fit this specific requirement. An AI-generated brief will also accompany these results, summarizing essential considerations before making a purchase.

The updated interface looks sleek, adopting a design reminiscent of recent Google Ads dashboard changes, featuring bubble menus for easier navigation. Initially, this overhaul will be rolled out in the US, with plans for future expansions to other regions.

New Search Campaign Feature: “Closing Soon” Notification

Next up, we have a new asset that will appear in regular search campaigns. According to a report from Thomas Etel, Google is testing a feature that displays an orange “closing soon” notification based on data linked to a business's Google profile. This could be particularly beneficial for brick-and-mortar establishments, such as restaurants and retail shops, helping potential customers know when a business is about to close.

To make this happen, businesses must have their Google business accounts connected with Google Ads through location assets.

Video Enhancements Now Default Opt-In

Thomas also shared an important update regarding video enhancements, which will now be the default setting in video campaign settings. These enhancements aim to optimize existing video content, making it shorter or adjusting the aspect ratio for better alignment with vertical formats. While this is a positive change for most advertising campaigns, it’s recommended for advertisers to review their settings to ensure that the messages in their video content remain intact.

Adrian Dee and Koshal Bani revealed that Google is testing an expandable Carousel ad placement. As part of the ongoing efforts to enhance user experience, this small change could greatly impact ecommerce accounts by providing dynamic display options that improve product visibility in search results.

New App Placement for Windows Phone

Adrien DEA and Nazar Retki highlighted the introduction of a new app placement for Windows phone apps, underlined in green on the Google Play section. This could open up fresh advertising opportunities for brands targeting this specific demographic.

Updated Call Term with Notification Feature

Another noteworthy update from Anthony Higman involves a new call term feature for lead generation accounts. Google may automatically include a whisper message at the beginning of a call to notify participants that the call is being recorded. This change appears to be in compliance with GDPR and similar regulations, marking a significant step towards transparency in advertising communications.

State-Specific Privacy Law Updates

Adrien DEA also informed us about multiple privacy law provisions set to take effect in January 2025 across several states, including Iowa and New Jersey. Google intends to supplement its existing ad processing terms to comply with these new regulations, ensuring advertisers remain informed about their data privacy obligations.

Google Merchant Center Update

Lastly, a recent update from the Google Merchant Center reveals new guidelines concerning energy efficiency labels for certain product groups in the EU, EFTA, and the UK. Although this change primarily affects specific industries, it shows Google’s commitment to compliance and responsibility in advertising.

In summary, the most substantial update today is undoubtedly the overhaul of Google Shopping, which leverages AI to enhance user experience. We’ll be keeping an eye on its progress in the coming weeks.

For more information, feel free to check the articles linked below.

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Thanks for watching this has been Louie with your PPC News Daily, and I’ll see you in the next one!

Keywords

  • Google Shopping
  • AI Overhaul
  • User Experience
  • Search Campaign
  • Closing Soon Notification
  • Video Enhancements
  • Carousel Ads
  • Privacy Law
  • Energy Efficiency Labels

FAQ

1. What is the major update happening in Google Shopping?
Google Shopping is undergoing a major overhaul using AI to provide a more personalized user experience, including intelligent product recommendations and AI-generated briefs.

2. How will the “closing soon” notification benefit businesses?
This feature notifies potential customers if a business is close to closing, which is especially useful for brick-and-mortar establishments.

3. What is the significance of the new call term involving whisper messages?
This new feature will automatically inform participants that their call is being recorded, enhancing transparency and compliance with privacy regulations.

4. Are there any updates regarding privacy laws?
Yes, various new privacy laws will take effect in several states in January 2025, and Google is updating its ad processing terms accordingly.

5. How does the energy efficiency label guideline affect advertisers?
These guidelines apply to specific product groups in the EU and UK, ensuring compliance with energy efficiency standards set for advertising.