Meta developing ChatGPT like AI to help advertisers create ads

Introduction

Meta, the parent company of Facebook, is reportedly planning to develop new artificial intelligence tools similar to ChatGPT aimed at enhancing the reach of advertising among audiences. Andra Bosworth, Meta's Chief Technology Officer, shared insights with Nika Asia, highlighting the company's intention to commercialize the use of generative AI technology to improve its ad creation services within its apps.

Bosworth stated, "We expect we'll start seeing some of them this year. They are very busy." This development comes following a statement from Meta CEO Mark Zuckerberg in February, where he announced the formation of a top-level product group focused on generative AI to accelerate their initiatives in this domain.

Zuckerberg mentioned that the company is assembling a single group composed of staff from various teams who are currently working on generative AI projects across the organization. This collective effort underscores Meta's commitment to leveraging AI tools to enhance its advertising capabilities.

For those interested in learning more about these developments, further information can be found at em360tech.com.

Keywords

• Meta
• Artificial Intelligence
• ChatGPT
• Advertising
• Generative AI
• Mark Zuckerberg
• Andra Bosworth
• Commercialization
• Ad creation

FAQ

Q: What type of AI tools is Meta developing?
A: Meta is developing generative AI tools similar to ChatGPT to aid in ad creation.

Q: When can we expect the new AI features from Meta?
A: Meta expects to start rolling out these new AI features within this year.

Q: Who is leading the generative AI initiatives at Meta?
A: Andra Bosworth, Meta's Chief Technology Officer, is overseeing the development of these AI tools.

Q: What is the purpose of these new AI tools?
A: The purpose of these tools is to improve the creation of ads and enhance their reach among audiences.

Q: What did Zuckerberg say about the AI initiatives in February?
A: Zuckerberg announced the creation of a top-level product group dedicated to generative AI to boost their work in this area.