New AI Tools That Make Facebook Ads EASY!
Howto & Style
Introduction
Meta has recently announced the launch of three new AI tools that aim to enhance and streamline Facebook ad creation and improve results. These tools are designed to make it easier and quicker for advertisers to create ads, but they require a proper understanding of how to use them effectively. In this article, we will explore these new AI tools and provide insights into how to leverage them for better Facebook ad performance.
Image Outcropping
The first AI tool introduced by Meta is called "image outcropping." This tool allows advertisers to take an existing image and generate new variations of it that are better suited for different placement options. For example, if you have a square image that you want to run as an ad, but also want to utilize more vertical formats like stories or reals, the image outcropping tool can extrapolate what would likely be above and below the image using AI. This process enhances the image's appearance in vertical placements, leading to improved ad performance.
To demonstrate how this tool works, let's go through a quick example. In Facebook's Ads Manager, when creating an ad and selecting an image, there is an option for "expand image" in the "standard enhancements" section. This feature generates additional aspect ratios and formats based on the original image. By expanding the image, Meta's AI technology optimizes it for specific placement options, such as Instagram feeds. This can help increase clicks and overall ad performance, especially in popular formats like stories and reals.
Text Variation
Another powerful AI tool introduced by Meta is "text variation." Similar to Google Ads, this feature generates suggestions for headlines, primary text, and other textual elements based on the input provided by the advertiser. This tool enables advertisers to test different variations of text and discover those that are likely to resonate better with their target audience. Meta utilizes its vast data and knowledge to make suggestions that have a higher chance of capturing attention and driving action. Advertisers can now benefit from AI-generated variations that may outperform their manually created copy.
Background Image Generation
Meta's third AI tool is "background image generation," currently available with catalog-based ads. This tool allows advertisers to provide text inputs and have Meta create background images that elevate product visuals and make them stand out. It provides e-commerce businesses with the opportunity to experiment with different background variations without the need for costly photoshoots or editing software. Advertisers can easily generate attractive background images using text inputs, such as city skylines, natural settings, or other visually appealing elements. This feature saves time, reduces costs, and helps ads capture attention in crowded feeds.
Keywords
- AI tools
- Facebook ads
- Image outcropping
- Vertical placements
- Text variation
- Headlines
- Primary text
- Ad copy
- Background image generation
- E-commerce businesses
- Product visuals
FAQ
Q: Are these AI tools available to all advertisers? A: These AI tools are being rolled out gradually, and availability may vary. Advertisers should be patient and expect these features to become available in their accounts soon.
Q: Can the AI-generated suggestions outperform manually created copy? A: Yes, Meta's AI technology leverages extensive data and insights to suggest text variations that have a higher chance of convincing users to take action. Advertisers should consider testing and comparing the performance of these suggestions against their manually created copy.
Q: How can background image generation benefit e-commerce businesses? A: E-commerce businesses can use background image generation to create visually engaging ads without the need for costly photoshoots or editing software. By experimenting with different backgrounds, they can make their products stand out and capture users' attention more effectively.
Q: Are these AI tools likely to evolve and offer more functionalities in the future? A: Yes, as AI technology continues to advance, these tools are expected to improve and provide advertisers with even more sophisticated features. Advertisers should stay updated on Meta's announcements to leverage new functionalities as they become available.