OpenAI to launch Search Engine?

Google shows you about 10 blue links, 13 ads, and then another 10 blue links. While this is one way to find information, the exciting part isn't merely building a better copy of Google search. Instead, it's about finding a much better way to help people find, act on, and synthesize information. For certain use cases, I believe that ChatGPT can already do that, and hopefully, it can be adapted for even more use cases in the future.

The intersection of large language models (LLMs) and search is an area where no one has "cracked the code" yet, but it presents an exciting challenge. Many have tried to build a better search engine than Google, but it's a tough problem not just technically, but also in terms of branding and ecosystem. Essentially, the world doesn't need another copy of Google.

Keywords

Google
Blue links
Search engine
ChatGPT
Large language models (LLMs)
Information synthesis
Search engine challenge
Branding
Ecosystem
Technical problem

FAQ

Q: What does Google show in its search results? A: Google displays approximately 10 blue links, around 13 ads, and then another set of 10 blue links in its search results.

Q: What is the exciting part about finding information according to the article? A: The exciting part isn't about building a better copy of Google search, but rather discovering a much better way to help people find, act on, and synthesize information.

Q: What role does ChatGPT play in finding and synthesizing information? A: ChatGPT can already help with finding and synthesizing information for certain use cases and has the potential to be adapted for many more.

Q: What is the challenge in merging large language models with search? A: The intersection of large language models (LLMs) and search is a complex area where no one has fully "cracked the code" yet, but it presents a compelling challenge.

Q: Why is it difficult to create a better search engine than Google? A: It is a technical, branding, and ecosystem challenge to create a better search engine than Google. Many have tried but have not succeeded.

Q: Does the world need another copy of Google according to the article? A: No, the article suggests that the world does not need another copy of Google.