Our secret formula for LinkedIn video scripts

Introduction

Over the past nine months of creating our own video content, we've fine-tuned our script formula and believe we've discovered a sweet spot. Initially, we were heavily influenced by YouTube structures, but we quickly realized that LinkedIn video is its own unique beast.

On LinkedIn, there's no need for long preambles or reminders to like and subscribe. This platform is all about sharing insights and engaging in meaningful conversations with your professional network. Therefore, it's essential to get straight to the point.

Our script formula is remarkably simple, yet incredibly effective: Hook - Content - Call to Action. The real power of this formula lies in its application.

How to Develop Each Component of the Formula

1. Hook: The hook is your attention-grabbing opening statement. This is meant to intrigue viewers right from the start and make them want to keep watching. Ask a thought-provoking question or share a startling statistic related to your topic.

2. Content: This is where you deliver the value. Share your insights, expertise, or experience on the topic at hand. Keep it concise and focused, ensuring that your audience glean actionable takeaways from your discussion.

3. Call to Action: Instead of asking viewers to like or subscribe, invite them to engage in a conversation. Encourage them to share their thoughts, ask questions, or share their experiences in the comments. This creates an opportunity for dialogue, which can strengthen your network connections.

To assist you in applying this formula, we've created an easy-to-follow worksheet that will guide you through each of the components. You can download it via the first comment on this article.

Do you think our script formula is too simple? Have you encountered any other video structures that work well on LinkedIn? Let's discuss in the comments!

Keywords

• LinkedIn video
• Script formula
• Hook
• Content
• Call to Action
• Engagement
• Professional network
• Insights

FAQ

Q: Why is a different approach needed for LinkedIn videos compared to YouTube?
A: LinkedIn is focused on professional engagement and sharing insights, so the content needs to be direct and meaningful without the typical YouTube preambles.

Q: What is the secret formula for LinkedIn video scripts?
A: The formula is simple: Hook - Content - Call to Action. It emphasizes grabbing attention, delivering value, and encouraging engagement.

Q: How can I make my hook more effective?
A: An effective hook can be created by using thought-provoking questions or surprising statistics related to the topic to captivate your audience.

Q: What should I include in the content section?
A: Focus on sharing your insights, expertise, and experiences while providing actionable takeaways for your viewers.

Q: What kind of engagement should I encourage at the end of my video?
A: Instead of traditional likes or follows, encourage viewers to engage in discussion by sharing their thoughts or asking questions in the comments.