ad
ad

Outreach Tutorial - How to Send Personalized Videos at Scale

Science & Technology

Outreach Tutorial - How to Send Personalized Videos at Scale

Personalized marketing has become an essential strategy for businesses looking to stand out in a crowded market. Sensepark’s outreach integration offers a powerful tool to send personalized videos at scale, ensuring more engaging and customized communication with potential customers. Below, we’ll guide you through the steps to create and integrate personalized videos within outreach campaigns.

Step 1: Creating Your Video

  1. Record or Import a Video: Start by recording a custom video in Sensepark, or upload/import an existing one.

  2. Adding Dynamic Variables: Use merge tags in Sensepark to personalize your video. Add these tags in various locations, including the video title and preview scenes.

    • Title: The title text appears above the video. Example: Video for ({First Name)}. It can also have a fallback text, like Video for you.

    • Body Message: Example: We'd love to show you how we can help ({Company Name)} grow with personalized videos.

Step 2: Customizing the Video Preview

  1. Access the Share Video Settings:

    • Click on "Share Video."
    • Select the "Customize" button.

  2. Insert Dynamic Variables:

    • Example: Video for you. Hi there ({First Name)}!
    • To add variables, click into the text area, then click on "Personalize" and choose the relevant variable.

Step 3: Sending the Video via Outreach

  1. Click on "Share with Personalization": If you don’t see this option, click on "Edit Add" to manage your preferences and select your preferred email platform.

  2. Copy Code Snippet: Once ready, copy the code snippet for the video from Sensepark.

  3. Create a New Template in Outreach:

    • Go to the Template Library in Outreach and click "New Template."
    • Name the Template: e.g., Outreach Demo.
    • Add a subject and paste the copied code snippet into the message body.

  4. Review and Send:

    • Review the personalization, which will be visible in the preview panel.
    • Example Previews: Video for Brandon and Video for Antonio.

This guide aims to help you connect with more people swiftly and personalize your outreach effectively. If you encounter any issues or have questions, feel free to reach out for assistance. Happy recording!

Keyword

  • Sensepark
  • Personalized Videos
  • Dynamic Variables
  • Outreach Integration
  • Template Customization
  • Merge Tags
  • Code Snippet
  • Engaging Communication

FAQ

  1. How do I add dynamic variables to my video title in Sensepark?

    • You can add dynamic variables by using merge tags in Sensepark. Just click into the text area, select "Personalize," and choose the variable to add.

  2. Where can I customize the video preview?

    • Customize the video preview by clicking the "Share Video" button, then selecting "Customize." Insert your preferred dynamic variables within the preview text there.

  3. How do I integrate my Sensepark video with Outreach?

    • After configuring your video in Sensepark, copy the personalized code snippet. Then, create a new template in Outreach and paste the copied code snippet in the message body.

  4. What should I do if the personalization buttons are not visible?

    • Click on "Edit Add" under the "Share with Personalization" section to manage and update your view, ensuring you see the right email platform options.

  5. Will the personalization preview show me real examples?

    • Yes, the personalization preview in Outreach will display real examples based on the variables you have set, e.g., Video for Brandon and Video for Antonio.