Part 2 AI vs Human Copywriters: The Unfiltered Truth Adil Amarsi

Good Day Everyone, and Welcome Back

Another wonderful day with Adil Amarsi, this is part two of our podcast series. We already know about Adil's story—how he rose to success despite various adversities. Now, we've brought him back due to popular demand to dive deeper into his skill set in copywriting. Welcome back, Adil!

Starting From the Basics: What Makes Good Copy

Adil begins by breaking down the fundamentals of copywriting. He explains there are two primary types of sales copy:

Brand Copy: Focuses on promoting brand identity, often nonchalant and less direct.
Direct Response Copy: Aims to compel immediate action from the reader by being more assertive.

However, modern copywriting is evolving towards a blend of personal storytelling and direct response, combining the narrative approach of brand copy with the urgency of direct response.

Understanding Salesmanship in Print

Adil emphasizes that good copy begins with understanding salesmanship. A strong copywriter doesn't necessarily have to be loud; quiet but effective salespeople often do remarkably well. The essence is to persuade someone through an ethical process by evoking emotions.

The Role of AI in Copywriting

According to Adil, AI can generate copy but lacks emotional depth. Good copy is emotionally rich, connecting deeply with the reader. AI might seem impressive, but it's often only good for overcoming writer's block and initial drafting. Quality human editing is vital to add emotional resonance.

The Essentials of Good Copy

Headlines: Must capture attention without excessive hype.
Subheadlines: Clear calls to action.
Bullet Points: Summarize key points concisely.

Adil provides examples for different scenarios like free giveaways, services, and coaching.

The Power of Video in Copywriting

Adil discusses the significant impact of video, especially for service-based pitches. Videos build trust faster as they allow prospects to see and hear you, thus making the salesperson more real. Quality audio is critical in videos, while video quality can be secondary.

Design and Readability

Adil highlights the importance of making your copy readable. This means using clean fonts and ensuring your design helps rather than hinders readability. For example, elaborate fonts or all-white text on a black background can be hard to read.

The Structure of Different Formats

Copywriting formats are crucial. Emails, landing pages, and documents each have their specific guidelines. An email campaign might break down an entire sales letter into a series of shorter emails.

Practical Tips for DIY Copywriters

For those looking to write their own copy, Adil recommends starting by transcribing spoken words, then refining and editing for clarity and emotion. AI can be used for the initial draft, but human touch is essential for finalizing.

Upcoming Ventures

Adil shares his upcoming projects, including his podcast "The Greatest Business Podcast Ever", and his consulting work. He’s also working on a script for a friend’s movie, illustrating his passion for storytelling beyond the corporate realm.

Courses and Memberships

Adil offers various courses through greatestcopywriter.com. These cover from basic opt-ins to full-fledged sales letters and even big launches. His teaching is designed to make complex copywriting principles easy to follow and implement.

Keywords

Copywriting
Direct Response Copy
Brand Copy
Salesmanship
AI in Copywriting
Video Copy
Design and Readability
Email Campaigns
DIY Copywriting
Adil Amarsi
The Greatest Business Podcast Ever

FAQ

Q1: What are the basic types of sales copy?

A1: There are two primary types: Brand Copy, which promotes brand identity, and Direct Response Copy, aimed at compelling immediate action.

Q2: How does AI fare in copywriting?

A2: AI can generate initial drafts and help with writer's block, but it often lacks the emotional depth that human writers provide.

Q3: What's crucial for making good copy?

A3: A strong headline, clear subheadlines, and concise bullet points are essential.

Q4: How important is video in copywriting?

A4: Videos significantly build trust faster than text alone. Quality audio is more critical than video quality.

Q5: How should the design of copy be approached?

A5: Make sure your copy is readable with a clean font and a design that aids, rather than hinders, comprehension.

Q6: What formats should be used for different types of copywriting?

A6: Emails, sales letters, and other documents have specific formats. Emails, for example, can break down a sales letter into smaller, digestible pieces.

Q7: Any practical advice for those writing their copy?

A7: Start by transcribing your spoken words and then refine and edit for clarity and emotional impact.