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Personalized Videos and Customized Videos, What is the Difference?

People & Blogs

Introduction

In the realm of video marketing, the terms "personalization" and "customization" are often used interchangeably. However, they represent distinct concepts, especially when discussing videos created on the Mediawide platform. This article delves into the nuances of personalized and customized videos, explaining their creation and ideal use cases.

What is a Mediawide Video?

Mediawide videos are not your standard out-of-the-box MP4 files. Instead, they are HTML5 animations that may include graphics, audio files, and other animated elements. These HTML5-based videos mimic the look and feel of MP4 videos, complete with features like seek bars, play/pause buttons, and volume controls. However, they offer much more in terms of interactivity.

Interactive elements in Mediawide videos can range from simple buttons redirecting users to websites, forms linked to marketing automation platforms like HubSpot or Salesforce, to complex embedded elements like price plans with sliders or even interactive games. These videos are typically shared through links in emails, secure portals, QR codes, SMS, WhatsApp, or other social platforms.

Customization vs. Personalization

Customization

Customization mainly occurs on the Creative Management Platform (CMP). The CMP allows brands to create marketing materials at scale, whether print-based (brochures, out-of-home advertising) or digital (web banner ads, social ads).

Customizable videos are created through the platform, generating a single URL for the video. These videos are ideal for marketing through social ads or localizing content for retail stores. Users can interact with the Mediawide Editor to set text, select images, and choose products or pricing from databases, which is then saved and rendered into the video.

Example:

  1. Enter the campaign management platform.
  2. Create a new job and select the video type (e.g., social media video).
  3. Choose elements like images and pricing.
  4. Save and preview the customized video.
  5. The single URL can now be used in emails, websites, QR codes, or social networks.

Personalization

Personalized videos are created through the Personalized Video Platform, not the CMP. These videos cater to individual recipients, containing personalized data like names, financial credit information, or subscription details. Creating these videos manually via the editor would be impractical. Instead, they are generated through batch processes or triggered mechanisms using data from XML or CSV files.

Personalized videos can be created en masse in real-time using Mediawide’s APIs. One prime example is the integration with Open Text’s Extreme platform, which can attach personalized videos to emails, financial statements, or utility bills.

Example:

  1. Enter the personalized video platform.
  2. Create a campaign and upload data via XML.
  3. Send emails, triggering video creation.
  4. Preview personalized videos, which include interactive elements like forms.

Scenarios and Use Cases

To recap, customized videos are best suited for broad marketing efforts where a single video is localized for different audiences. Personalized videos, on the other hand, are for one-to-one communication, tailored individually for each recipient.

By understanding the specific use cases and consulting with a Mediawide representative, businesses can wisely invest in the appropriate platform to meet their marketing objectives.

Hope this article assists you in distinguishing between customized and personalized videos. Remember to like, share, and subscribe to keep up-to-date with the Mediawide series.

Keywords

  • Personalized Videos
  • Customized Videos
  • Mediawide Platform
  • Creative Management Platform (CMP)
  • Personalized Video Platform
  • Marketing Automation
  • Interactive Elements
  • Batch Process
  • Real-time Video Generation

FAQ

Q1: What is the primary difference between personalized and customized videos? A1: Customization involves creating a single video URI that can be tailored for various broad audiences, whereas personalization involves creating unique videos for individual recipients using specific data.

Q2: How are Mediawide videos different from standard MP4 files? A2: Mediawide videos are HTML5-based animations that can include graphics, audio, and interactive elements, offering far more interactivity than standard MP4 files.

Q3: Can customized videos be personalized for individual recipients? A3: No, customized videos usually cater to a broader audience, while personalized videos are specifically tailored for individual recipients.

Q4: What platforms can Mediawide videos be shared through? A4: Mediawide videos can be shared via email links, secure portals, QR codes, SMS, WhatsApp, and other social platforms.

Q5: What kind of data is used to create personalized videos? A5: Personalized videos use data from XML or CSV files, containing personalized information like names, financial data, and subscription details.