Practical AI Strategies (Minus the Tech Jargon) with Josh Thomas and Ana Gonzalez

Introduction

Good morning, good afternoon, and good evening to everyone. Welcome to our session on practical AI strategies! My name is Michelle Eisenberg, and I’m a program assistant at the NASDAQ Entrepreneurial Center. We focus on building a better path for entrepreneurs worldwide through improved inclusion, access, and knowledge in entrepreneurship. The NASDAQ Center provides resources, exceptional mentorship, and programs for entrepreneurs across all races, industries, and geographies, and we're excited to connect with you today.

Before we dive into our discussion, let's quickly engage with a couple of polls to gauge how you're feeling about your business. The first poll asked how you felt about your business. The majority responded with optimism, while others expressed feelings of fear, anxiety, or simply surviving. Remember, whatever you’re feeling, you’re not alone, and today’s presentation will hopefully provide some relief.

In our second poll, we asked what keeps you up at night regarding your business. The results showed many concerns about sales, finance, and marketing, which we'll surely touch upon today.

Now, without further ado, I’m thrilled to introduce our special guests, Josh Thomas and Ana Gonzalez, founders of Anabat AI. Today, they’ll share insights on how to use AI to dramatically increase sales without requiring detailed technical expertise.

Introduction to AI in Entrepreneurship

During their presentation, Josh and Ana explained the two common attitudes towards AI: some individuals are fully on board, while others are resistant due to fears about technology. They highlighted a third group of individuals caught in the middle—those who believe they could benefit from AI but feel intimidated by its complexity.

They emphasized that today's AI is vastly different from the technologies of the past and shared a lead generation framework that helped them secure over 300 sales calls with no ad spend, cold outreach, or excessive social media posting.

Who Can Benefit?

The training targets various business owners, including coaches, consultants, and agencies, who wish to obtain more sales with less effort. Fortunately, no tech skills are required to implement these strategies.

Key Presentation Highlights

The Relevance of AI: AI has become essential in today’s business landscape, helping create high-quality content quickly.
Prompt Engineering: Josh and Ana demonstrated how effective “prompt chaining” can yield better results using AI. They shared live prompts with a volunteer, showcasing how AI can generate coherent content within minutes.
Building Conversational Funnels: They introduced the concept of “conversational funnels,” a method of providing authentic engagement that builds trust and ultimately leads to selling without being pushy or overly aggressive.
Emphasizing Trust: Josh highlighted that every decision starts with a conversation, and establishing trust is critical in the sales process. He outlined how using AI tools can enhance this relationship without overwhelming customers.
The Talk Show Effect: Introducing the concept of the “talk show effect,” they explained how to generate leads without the need for advertising or aggressive marketing tactics, leading to the creation of a passive income stream.
Using AI as a Tool: Josh and Ana concluded with the idea that AI should be viewed as a supplementary tool to enhance existing business fundamentals rather than overtake the traditional methods of sales and engagement.

Conclusion

The session was interactive, informative, and filled with practical strategies for entrepreneurs looking to leverage AI without getting lost in tech jargon. Both Josh and Ana encouraged the audience to utilize the tools available and foster meaningful conversations with prospects.

Keywords

AI
Lead Generation
Sales Strategies
Conversational Funnels
Trust
Prompt Engineering
Talk Show Effect

FAQ

1. What is the main focus of the presentation? The presentation focuses on practical AI strategies for increasing sales without the need for advanced technical skills.

2. What is "prompt chaining"? Prompt chaining is a method of crafting a sequence of prompts to guide AI in producing high-quality content effectively.

3. How does AI improve trust in the sales process? AI helps build trust by allowing immediate engagement with potential clients, addressing their inquiries quickly, and providing a more personalized experience.

4. What is the "talk show effect"? The talk show effect is a technique for generating leads passively by establishing authority and credibility through meaningful conversations without relying on paid advertising or pressure tactics.

5. Can anyone apply these strategies? Yes! The strategies discussed are designed for various entrepreneurs, regardless of technical expertise, making them accessible and practical for a broad audience.