Rank and Rent: Lead Gen Site ranks #1, What to do next?
People & Blogs
Introduction
Creating and managing a lead generation website can be a rewarding endeavor, particularly when you see positive results such as ranking #1 for specific keywords. One of our readers, Abraham, raised a significant question about website structure and the SEO process. Here's a detailed breakdown of the key points discussed and the best actions to take once your site starts to perform well in search rankings.
H1 Tag Usage
When it comes to utilizing header tags, it's commonly accepted that having one H1 tag per page is ideal. The H1 should typically include your brand name followed by important keywords. For instance, if your brand is "Elan Tree Service," the H1 could read: "Elan Tree Service - Professional and Affordable Tree Removal and Trimming."
It's worth noting that while your brand name should feature prominently in the H1 tag, there's no need to repeat keywords unnecessarily. Instead, include variations that are still relevant to your services, such as "tree removal" instead of "tree service," if "Tree Service" is already present in your brand name.
Understanding Keyword Ranking Variances
Not all keywords rank equally. Abraham noted that his site ranks #1 for "Elan Tree Service" but is only in the third position for "Elan Illinois Tree Service." The disparity in rankings can often be attributed to competition. Some keywords are more competitive due to established websites that have ranked for longer periods. As a result, Google takes longer to verify that your newer site deserves a higher ranking, especially when competing with established players.
Generating Leads and Growing Your Business
Abraham's aspiration to rank #1 for his site is commendable, but patience is crucial in the lead generation game. To expedite success, consider these steps:
Generate leads through your current rankings and share them with local business owners. This could involve providing free leads to demonstrate your value.
Instead of waiting solely for one site to rank, focus on building additional lead generation sites. Hitting multiple ranks can yield better results over time.
Trust the process; consistent effort across several sites increases your chances of long-term success. Given that you've seen ranking growth, it's time to build on that momentum.
Conclusion
In summary, securing a top rank for your lead generation site is just the beginning. By effectively utilizing your H1 tags, understanding keyword competition, and proactively pursuing lead generation opportunities, you can maximize your potential for success in the rental and lead generation market.
Keywords
- H1 Tag
- SEO
- Keyword Ranking
- Lead Generation
- Elan Tree Service
- Local Business Owners
- Competition
- ABM (Account-Based Marketing)
FAQ
1. How many H1 tags should I use per page?
Ideally, you should have only one H1 tag per page to ensure clarity and optimal search engine indexing.
2. Why does my site rank for some keywords but not for others?
Ranking discrepancies can result from keyword competitiveness; established sites may possess rankings for longer, affecting your site's position.
3. What should I do if my lead generation site is not ranking well?
Focus on building more lead generation sites, utilize effective SEO techniques, and demonstrate your leads to local business owners.
4. Is it beneficial to provide free leads to local business owners?
Yes, proving you can generate leads effectively can help start fruitful conversations and partnerships with local business owners.
5. How can I expedite my lead generation success?
Leverage your rankings, generate leads, share them with local business owners, and simultaneously work on building multiple lead generation sites.