Redesigning a $250k logo with AI in 15m.

Introduction

In a recent experiment, I set out to redesign the Memphis Grizzlies logo using Midjourney AI, aiming to complete the task within 15 minutes. The current logo features a relatively simple design that often comes across as less intimidating, possibly resembling a cartoonish version of Ted the Bear, rather than the fierce image traditionally associated with a grizzly bear.

During my creative process, I specifically aimed to enhance the menacing nature of the bear in the logo, as the lack of visible teeth diminishes its fierce appearance. My exploration led me to select one of the generated logos from Midjourney that appeared promising, particularly one located in the bottom left corner of the image set.

After importing that draft into Figma, I utilized the vector tracing feature to transform the image into a workable format. I then split the design in half for mirroring, which allowed me to reconfigure and refine the logo more effectively. This mirroring technique provided symmetry and balance, crucial elements for a professional sports logo.

In the next step, I focused on redrawing the surrounding areas, especially emphasizing the eyes and eyeballs. By adjusting these features, I aimed to capture a more menacing expression, similar to the original logo's intent. The result was a more dynamic and fierce representation of the Memphis Grizzlies, crafted in a mere 15 minutes thanks to AI tools and design software.

Ultimately, this redesign not only aimed to modernize the logo but also to evoke the strength and intensity synonymous with a sports team representing a powerful animal like the grizzly bear.

Keywords

• Memphis Grizzlies
• Logo redesign
• Midjourney AI
• Figma
• Vector tracing
• Menacing expression
• Sports branding
• 15 minutes

FAQ

Q1: What was the initial inspiration for redesigning the Memphis Grizzlies logo?
A1: The current logo appeared too simple and less menacing; it resembled a cartoon version of Ted the Bear.

Q2: How did you use AI in the logo redesign process?
A2: I utilized Midjourney AI to generate design options, from which I selected a promising logo to enhance further.

Q3: What design tools did you use for the logo redesign?
A3: I used Figma for vector tracing the logo and modifying its elements to create a new design.

Q4: What specific design elements did you focus on when creating the new logo?
A4: I particularly reworked the eyes to make them appear more menacing and mirrored the logo for improved symmetry.

Q5: How long did the entire redesign process take?
A5: The entire redesign was completed in 15 minutes.