Results from testing the TikTok algorithm. How to get TikTok to show your video on the for you page

People & Blogs

Introduction

In my recent experiment with the TikTok algorithm, I sought to understand whether posting two identical videos back-to-back would affect how they performed on the platform, particularly in relation to the For You Page (FYP). My goal was to observe any significant differences in engagement metrics, specifically average watch time and viewer demographics.

I created two videos that were precisely the same, including captions and editing styles. The first video was uploaded at 7:32 p.m., while the second followed just two minutes later at 7:34 p.m.. Both videos were edited directly in TikTok, saved to my photos, and then re-uploaded, ensuring that every aspect remained identical.

Video Performance Comparison

  • First Video:

    • Average Watch Time: 6.8 seconds
    • Completion Rate: 3.67% (Percentage of viewers who watched the entire video)
    • Source of Views:
      • 58% from my personal profile
      • 11% from the For You Page
      • 16% from my followers

  • Second Video:

    • Average Watch Time: 13.4 seconds
    • Completion Rate: 99.89%
    • Source of Views:
      • 59% from the For You Page
      • 20% from my personal profile
      • 9% from my followers

Analysis and Conclusion

The stark contrast between the two videos' performance indicates that the TikTok algorithm favors newer content. The second video, which garnered significantly higher completion rates and viewership, suggests that the For You Page will likely promote your latest post more vigorously than previous content.

Moving forward, I aim to determine the optimal posting strategy. This may involve finding the right balance of frequency, whether that be posting once daily or spacing out uploads within a few hours. Further investigation will help pinpoint the "sweet spot" for maximizing visibility on TikTok.

Keywords

  • TikTok
  • Algorithm
  • For You Page
  • Video Testing
  • Engagement Metrics
  • Average Watch Time
  • Completion Rate
  • Viewer Demographics

FAQ

Q1: Does posting two identical videos back-to-back affect their performance?
A1: Yes, my experiment showed that the more recent video received significantly more views and engagement, suggesting that TikTok's algorithm favors new content over older uploads.

Q2: What metrics should I monitor to assess a video’s performance on TikTok?
A2: Key metrics include average watch time, completion rate, and the sources of views (such as your personal profile vs. the For You Page).

Q3: What is the optimal posting frequency on TikTok?
A3: The ideal frequency has yet to be determined. Future tests will help identify whether posting daily or spacing uploads within hours yields better visibility.

Q4: How can I increase my chances of getting featured on the For You Page?
A4: Posting engaging and high-quality content is essential. Additionally, posting frequently and focusing on recent uploads can enhance your visibility on the FYP.