REVEALING how to FILM, EDIT, and DELIVER UGC videos to brands

REVEALING how to FILM, EDIT, and DELIVER UGC videos to brands | Tips for User Generated Content

We covered pricing, contracts, invoicing, and where to find the needed brands. Now it's time to dive into how to film, edit, and deliver User Generated Content (UGC) videos to those paying brands. Whether you’re focusing on physical or digital products, your location, the brands you reach out to, and who you want to work with are key variables that will influence your approach. Once you have these factors down, you'll be ready to start filming.

Preparation for Filming

Before hitting the record button on your phone, you need to consider two essential things:

Knowing the Style of Video: This depends on what the brand is looking for—whether it's for ads or more casual TikTok and Instagram Reel content. If you haven’t watched the entire UGC series, ensure you do so to understand the various styles and approaches.
Script Pre-approval: Always send the script to the brand for pre-approval. This saves you from redoing anything and ensures you’re making the content the brand wants.

Equipment Recommendations

Phone Camera: Your phone is sufficient for filming. As you grow, you might want to invest in additional equipment like a microphone and lighting.
Lighting: Natural light is your best friend, so leverage it as much as possible. Test angles before filming to ensure everything is well-lit.
Location: Make sure your filming location matches the product. For example, don’t film workout gear in the kitchen.

Filming Process

Start with a hook to stop the scroll, use movement in the video, and show your face in the first three seconds. Then, highlight the main selling points of the product. Always ensure that product text is readable and not mirrored. Lastly, include a strong call-to-action if the video is intended for sales, or leave the audience wanting more for casual content.

Editing

Using software like InShot, you can add text, animations, and sound effects. Only add text if it’s included in what you promised the brand. Edit the video to ensure the highest quality and deliver it using platforms like Google Drive or pCloud to avoid compromising quality.

Additional Tips

Revisions: Always have your revision policy written in the contract.
Inspiration: Look at the brand’s and competitors' social media pages for inspiration. Use the Facebook Ad Library to check out effective ads from larger competitors.
Delivery: Send the final product via links to avoid quality loss and maintain professionalism.

Keywords

UGC, content creation, filming tips, editing tips, video delivery, user-generated content, brand collaboration, video production, phone filming, natural lighting, video quality, script pre-approval, call-to-action, social media strategy, advertising, contract, revision policy, inspiration.

FAQ

Q: What equipment do I need to start filming UGC videos? A: Start with your phone camera. Consider investing in a microphone and lighting as you grow.

Q: How should I choose a location for filming? A: Pick a location that is related to the product. For instance, don't film workout gear in the kitchen.

Q: Should I write my own script or let the brand provide one? A: It can be either, but always ensure the script is pre-approved by the brand before you start filming.

Q: How do I ensure the video quality remains high during delivery? A: Use platforms like Google Drive or pCloud to share videos, avoiding direct sends via social media or email which compress the video quality.

Q: How can I get inspiration for my UGC videos? A: Look at the brand's existing content, explore competitors, and use the Facebook Ad Library to see what’s working for similar brands.